The McRib is a seasoned flavored pork sandwich product sold by the McDonald's international fast food chain restaurant. It was first introduced to the McDonald's menu in 1981, following the previous year's marketing test.
After a bad sale, it was removed from the menu in 1985. McRib reintroduced in 1989, remains on the menu until 2005 in many countries. Since 2006, it has generally been available for a short time each year in most markets where it is sold, usually during the fall, although it is a permanent menu at a McDonald's restaurant in Germany.
Video McRib
Deskripsi produk
McRib consists of restructured boneless pork that is shaped like a miniature rib rack, barbecue sauce, onions, and pickles served at 1 / 2 inch (14 cm) roll. Although the name comes from pork, according to McDonald's.
McRib Jr. available briefly in 2000. This version replaces rolls with standard hamburger buns, and is served with two smaller pickles and pork patty.
Maps McRib
History
1985 - 2004
McRib debuted in the US in 1981 as a limited time item. It was developed by the first Executive Chef of McDonald Rene Arend, who invented Chicken McNuggets in 1979.
"McNuggets is so well received that every franchise wants it," Arend said in an interview in 2009. "There is no system to provide enough chicken We have to come up with something to give other franchises a new product, so McRib comes out of chicken shortage. It was his inspiration to form a patty McRib "like a piece of ribs", despite the fact that a round patty would be cheaper to make and served with a standard hamburger bun.
McRib did not succeed immediately. It was tested-marketed very well in the Midwest, and added to the restaurant's permanent menu for the United States in 1981. The sale was mediocre, however, and it was removed in 1985 as McDonald executives decided that pork was not eaten quite often in the US to stay on the menu. After several years, he returned for promotion. It's more popular in Germany, where it remains a permanent item. McRib was also brought back sometime in 1989, 1990 (together with the promotion of "BBQ in a Bag"), 1991, 1992 (with Western Omelette McMuffin as part of Western promotions), and 1993.
In the summer of 1994, McDonald's brought McRib back nationally, as a tie-in with theatrical release of The Flintstones, comparing its appearance with a rib rack that toppled Flintmobile in both animation and direct action productions. McDonald's (featured in the movie as "RocDonald's") supports the return of McRib's packaging featuring Flintstones characters and television commercials featuring Rosie O'Donnell in her role as Betty Rubble.
2005 - present
On November 1, 2005, McDonald's issued a press release announcing that McRib will be permanently removed from the menu after the "McRib Farewell Tour". McRib.com, a website listed on McDonald's, featured a petition for "Save the McRib", sponsored by the American "Farmers Association of Breadless Pig Farms". On October 16, 2006, the site "McRib Farewell Tour II" appeared.
McRib reappeared in the US in October 2007, starting his third "parting tour". McDonald's sold 30 million made with more than 7 million pounds (3 million kg) of pork in 2007. Its fourth production was at the end of October 2008, across the US, Hong Kong and Japan, with a promotional website featuring music sponsored by " McRib "DJ Plowman" in honor of its creators The additional limited time regional offerings, in various regions of the US and Canada, were conducted throughout 2008 and 2009.
On November 2, 2010, McDonald's began a six-week availability of a national McRib at the Legends of the McRib event in New York City, honoring three superfans: Joey Erwin, alias Mr. McRib; Alan Klein, founder of the McRib Locator website; and Adam Winer. This promotion ends December 5, 2010. McDonald's credits it by increasing their November 2010 sales by 4.8%. It was McRib's first national offering since 1994.
McRib was offered in Canada from June 21 to August 1, 2011. On October 24, 2011, McDonald's once again made McRib available for three weeks in a campaign that ended November 14th.
In celebration of London 2012 Olympics, McDonald Australia and New Zealand reintroduce McRib as Atlanta Pork McRib. McRib is one of six items of the limited edition McDonald's named after the previous host cities. It was released on Wednesday 23 May and lasts until 5 June. Sales of McRib in New Zealand exceeded expectations, depleting inventories within days of the release of burgers with restaurants running out of their stock allocations.
For 2012, McDonald's announces that McRib's annual release will be delayed until December 17, as opposed to its traditional fall release (which will be used to debut Cheddar Bacon Onion Angus Burger, or "CBO"). The move is an attempt to boost sales during the December period in an attempt to match the high and abnormal restaurant sales figures in 2011. McRib was not released nationally and only sold in several cities in several US states (in 2005 "McRib Farewell Tour "promotion) in 2013 because the company introduced several new products (such as the Mighty Wings). ).
McRib is sold again from October 20, 2014 and ends on January 4, 2015, but only in some cities in some states in the US (which is the promotion of "McRib Farewell Tour II" 2006).
McRib returned in the UK on December 31, 2014 to February 3, 2015. McRib resold from October 2015 and ends in January 2016, but only in some cities in some US states (55 percent) of McDonald's locations).
It is available again in November 2016, but in a limited number of McDonald's locations; and again since October 2017, but in most areas.
HSUS Demands
In November 2011, the United States Humane Society filed a complaint with the Securities and Exchange Commission of the McRib meat producer, Smithfield Foods, who expressed cruel and unusual treatment of animals used in the production of McRib pork. The complaint cites the use of pregnancy crates and poor and unhealthy living conditions, as well as the lack of proper animal welfare.
Limited availability
In spite of weak sales, other theories for the limited availability of McRib include higher prices and unreliable pork supply, limited time attraction makes it a better loss leader for McDonald's, and the rarity adds to the hype of the sandwich. The 2011 informal study entitled "Hog Conspiracy: McRib as Arbitration" draws a correlation between pork prices and McDonald's time offering sandwiches, as all five of the US McRib offerings between 2005 and 2011 have occurred during low points. in the price of great pork.
The official explanation from McDonald's's website on the limited availability of sandwiches is: "We want to change our menus throughout the year by offering some limited time items, like our Shamrock Shake in Spring.Prepared McRib times may vary from year to year, but most recently, it appears in autumn. "
See also
- List of sandwiches
References
External links
- McRib menu item at McDonald's
- McRib menu item in McDonald's Germany, with an in-depth product description
- McRib Location Locator by Alan Klein
- McRib Deconstruction
Source of the article : Wikipedia
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