KFC , until 1991 known as Kentucky Fried Chicken , is a chain of American fast-food restaurants specializing in fried chicken. Headquartered in Louisville, Kentucky, it is the second largest restaurant chain in the world (as measured by sales) after McDonald's, with nearly 20,000 global locations in 123 countries and territories by December 2015. This chain is a subsidiary of Yum! The brand, the restaurant company also has the Pizza Hut chain, Taco Bell, and WingStreet.
KFC was founded by Colonel Harland Sanders, a businessman who started selling fried chicken from his sidewalk restaurant in Corbin, Kentucky during the Great Depression. Sanders identified the potential of the restaurant franchise concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC popularized chickens in the fast food industry, diversifying the market by challenging established hamburger dominance. With his own brand as "Colonel Sanders", Harland became a leading figure in American cultural history, and his image is still widely used in KFC advertising. However, the company's rapid expansion hit aging Sanders and he sold it to a group of investors led by John Y. Brown Jr. and Jack C. Massey in 1964.
KFC was one of the first American fast food chains to expand internationally, opening outlets in Canada, the United Kingdom, Mexico and Jamaica in the mid-1960s. Throughout the 1970s and 1980s, he experienced mixed wealth domestically, having experienced a series of changes in company ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to Heublein spirit distributors, taken over by R.J. Reynolds food and tobacco conglomerates; the company sells the chain to PepsiCo. The chain continued to expand overseas, and in 1987, the first Western chain of restaurants opened in China. It has since grown rapidly in China, which is now the company's largest single market. PepsiCo separated its restaurant division as Tricon Global Restaurants, which later changed its name to Yum! Brand.
The original product of KFC is fried chicken pressure pieces, seasoned with Sanders' recipe of 11 herbs and spices. The elements of the recipe represent famous trade secrets. A large serving of fried chicken is served in a "bucket" box, which has been a notable feature of the chain since it was first introduced by Pete Harman franchisee in 1957. Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken fillet sandwiches and scrubs, and salads and side dishes, such as French fries and coleslaw, desserts, and soft drinks, the latter often supplied by PepsiCo. KFC is known for its slogan "Finger Lickin 'Good", "No one likes chicken like KFC" and "So good".
Video KFC
History
Harland Sanders was born in 1890 and grew up on a farm outside Henryville, Indiana (near Louisville, Kentucky). When Sanders was five years old, his father died, forcing his mother to work in a cannery. This made Sanders, the eldest son, taking care of his siblings. After he reached the age of seven, his mother taught him how to cook. After leaving the family home at the age of 13, Sanders passed several professions, with varying success. In 1930, he took over a Shell filling station on the US Route 25 just outside North Corbin, Kentucky, a small town on the edge of the Appalachian Mountains. It was here that he first served the recipe travelers he had learned as a child: fried chicken and other dishes such as steak and country ham. After four years of serving from her own dining room table, Sanders bought a larger gas station on the other side of the road and expanded to six tables. By 1936, this had proved successful enough for Sanders to be honored with a Kentucky colonel by Governor Ruby Laffoon. In 1937 he expanded his restaurant to 142 seats, and added a motel he bought across the street, calling it Sanders Court & amp; Cafà ©  ©.
Sanders was not happy with the 35 minutes it took to prepare his chicken in a frying pan, but he refused to fry the chicken, which he believed lowered the quality of the product. If he cooks chicken before the order, sometimes there is waste at the end of the day. In 1939, the first commercial pressure cooker was released into the market, mostly designed for steaming vegetables. Sanders bought one, and modified it into a pressure fryer, which he then used to fry the chicken. This new method reduces production time to be comparable to frying, while, in Sanders's opinion, maintains the quality of fried chicken.
In July 1940, Sanders completed what became known as the "Original Recipe" of 11 herbs and spices. Although he never publicly discloses his recipes, he acknowledges the use of salt and pepper, and claims that his ingredients "stand on everyone's shelves". After being inaugurated as a Kentucky colonel in 1950 by Governor Lawrence Wetherby, Sanders began dressing up the section, growing a beard and wearing a black skirt coat (then switching to a white suit), tie a rope, and calling himself "Colonel." His colleagues went with the title change, "joking at first and then earnestly", according to biographer Josh Ozersky.
Court Sanders & amp; CafÃÆ'Â © generally caters to tourists, so when a planned route in 1955 for Interstate 75 passes Corbin, Sanders sells his property and travels to America for his chicken recipe franchise to the restaurant owner. An independent restaurant will pay four (and five) cents for each chicken as a franchise fee, in exchange for Sanders' "herb and spice secret" and the right to display the recipe on their menu and use the name and likeness for promotional purposes.. In 1952, he already managed to give his franchise recipes to his friend Pete Harman of South Salt Lake, Utah, operator of one of the city's largest restaurants.
Don Anderson, the sign painter hired by Harman, created the name "Kentucky Fried Chicken". For Harman, the addition of KFC is how to differentiate a restaurant from a competitor; a product of exotic Kentucky, and evokes the image of Southern hospitality. Harman trademarked the phrase "It's a good lickin 'finger", which eventually became the company-wide slogan. He also introduced a "bucket of food" in 1957 (14 pieces of chicken, five rolls and half a liter of sauce in a cardboard bucket). Serving their typical food in a paper basket is to become an iconic feature of the company.
In 1963 there were 600 KFC restaurants, making the company the largest fast food company in the United States. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established hamburger dominance.
In 1964, Sanders sold the company to a group of investors led by John Y. Brown Jr. and Jack C. Massey for US $ 2 million (approximately US $ 15 million in 2013). The contract includes a lifetime salary for Sanders and an agreement that he will be a quality controller and a company trademark. The chain has reached 3,000 outlets in 48 different countries in 1970. In July 1971, Brown sold the company to Connecticut-based Heublein, a food and beverage packaging company, for US $ 285 million (about US $ 1.6 billion in 2013). Sanders died in 1980, his promotional work made him a leading figure in American cultural history. At the time of his death, there were about 6,000 KFC outlets in 48 different countries around the world, with $ 2 billion in sales annually.
In 1982, Heublein was acquired by R. J. Reynolds, a giant tobacco. In July 1986, Reynolds sold KFC to PepsiCo for $ 850 million (about US $ 1.8 billion in 2013). PepsiCo made the chain part of its restaurant division with Pizza Hut and Taco Bell. The Chinese market entered in November 1987, with outlets in Beijing.
In 1991, the name KFC was officially adopted, although it was well known by the initialism. Kyle Craig, president of KFC USA, acknowledged the change was an attempt to distance the chain from the unhealthy connotations of "fry". The early 1990s saw a number of successful mainstream products being launched across the chain, including "Hot Wings" spicy (launched in 1990), popcorn (1992), and international, "Zinger", spicy chicken fillet burgers (1993). In 1994, KFC had 5,149 outlets in the US, and 9,407 overall, with over 100,000 employees. In August 1997, PepsiCo separated its restaurant division as a public company worth US $ 4.5 billion (approximately US $ 6.5 billion in 2013). The new company was named Tricon Global Restaurants, and at that time had 30,000 stores and annual sales of US $ 10 billion (about US $ 14 billion in 2013), making it the world's second only for McDonald's. Tricon was renamed to Yum! Brand in May 2002.
By 2015, the company is struggling, losing business to other retailers and being topped by Chick-fil-A as a leading chicken retailer three years earlier. To combat this, the company launched a new initiative with plans to change packaging, decoration and uniforms, as well as expand the menu. In addition, starting in May 2015, a series of new ads were launched featuring Darrell Hammond as Colonel Sanders. Furthermore, in the planned actors rotation, Norm Macdonald, Jim Gaffigan, George Hamilton, and Rob Riggle describe Sanders in similar ads during the fall of 2016. In January 2018, the icon of Country Music Reba McEntire was chosen to be KFC's first female colonel, Sanders.
Maps KFC
Operation
KFC is a subsidiary of Yum! Brand, one of the largest restaurant companies in the world. KFC has sales of $ 23 billion in 2013. KFC has its headquarters in 1441 Gardiner Lane, Louisville, Kentucky, in a three-story colonial-style building known as the "White House" because of its resemblance to the home of the US president. This headquarters contains executive offices and corporate research and development facilities. KFC was founded at 1209 North Orange St., Wilmington, Delaware.
As of December 2013, there are 18,875 KFC outlets in 118 countries and regions worldwide. There are 4,563 outlets in China, 4,491 in the United States, and 9,821 worldwide. Outlet is owned by the franchisee or directly by the company. Eleven percent of outlets are owned by the company, and the rest is operated by franchisees. Despite capital-intensive, company ownership allows for faster chain extensions.
Most restaurants are equipped with pictures of the company's founder, Colonel Harland Sanders. As well as eat-in and take-out, many stand-alone KFC outlets offer a drive-through option. KFC offers limited delivery service in a small number of markets. Units include concessions and express kiosks featuring limited menus and operated in non-traditional locations such as gas stations, department stores, stadiums, amusement parks and colleges, where full-scale outlets will not be practical. The average annual sales per unit is $ 1.2 million in 2013. Worldwide, the average daily number of food orders in a booth is 250, with most occurring in a two-hour peak period.
As Yum!'s chairman and CEO, David C. Novak ultimately has the primary responsibility for KFC operations. Sam Su is chairman and CEO of Chinese operations Yum !, and Muktesh Pant is CEO of KFC. Richard T. Carucci is president Yum!, And Roger Eaton is the COO of Yum! and the president of KFC.
Africa
The company hopes to expand its operations in Africa, where it has already become a regional leader among the US fast food chains. The company is slowly expanding across the African continent, opening 70 outlets, but progress has been hampered by source problems, such as the lack of qualified suppliers.
Asia
KFC continues to grow in Asia.
In Malaysia, the first KFC restaurant was opened in 1973 at Jalan Tunku Abdul Rahman. There are 609 outlets in June 2016. In 1995, the KFC Caring Project was set up in an effort to provide food for more than 150 orphanages each quarter.
In Sri Lanka, KFC was launched in 1995 at Majestic City. There are 25 KFC restaurants in Sri Lanka as of December 2014.
In Singapore, the first KFC franchise opened in 1977 along Somerset Road. In 1993, KFC Singapore was the first KFC in Asia to develop and launch Zinger burgers. The KFC restaurant in Singapore is currently owned and operated by KFC (Malaysia) Holdings Bhd.
In Bangladesh, the first KFC outlet opened at Gulshan in 2006. In June 2016, the country has 19 KFC outlets.
In Cambodia, KFC first opened at Monivong Boulevard in Phnom Penh in 2008.
In Myanmar, the first KFC outlet is officially opened at Bogyoke Aung San Road in Yangon by 2015.
In Taiwan, KFC entered the market in 1984 and opened its first store in 1985 in Taipei City. The 100th store in Taiwan opened in 1999. It is Taiwan's second largest fast food chain restaurant until Mos Burger surpassed the number of KFC branches in 2008. Now KFC is the third largest fast food chain restaurant with 137 stores by 2017.
China
KFC is the largest restaurant chain in China, with 5,003 outlets by 2015. They are operated by Yum! Division of China. KFC became the first Western fast food company in China after its first booth opened in Qianmen, Beijing, in November 1987.
Local foods include rice porridge and tree mushroom salad, with an average of 50 different menu items per store.
In December 2012, the chain faces allegations that some of its suppliers inject antiviral drugs and growth hormone to poultry in ways that violate food safety regulations. This resulted in the chain severing its relationship with 100 suppliers, and agreed to "actively cooperate" with government investigations into the use of antibiotics. Sales of KFC China in January 2013 fell 41 percent compared to the previous year. To match sluggish sales, this menu was changed in 2014.
In July 2014, Chinese authorities closed down Shanghai's operations from the OSI Group, amid allegations that they had supplied KFC with expired meat. Yum! immediately terminated his contract with the supplier, and declared that the revelation had caused "significant and negative" sales declines. "
KFC opened its first outlet in Tibet in March 2016.
India
There are 350 KFC outlets in India. The Company has adjusted standard KFC offerings with Indian tastes and menu options in India including Hot & amp; Crispy Chicken and Fiery Grilled bucket options, Chicken Zinger Burger, Rice Bowlz, recently launched 5-in-1 Meal Box and various shakes called Krushers. The business was broadcast again in October 2015 after Yum ended a one and a half year exercise to reorganize its business under a large and capital-intensive franchise. In this case, about a third of the stores, operated by several franchises, have been sold to newly formed entities - Sapphire Foods India Pvt. Ltd. The new entity is owned by a consortium of four private equity funds, led by Samara Capital. Other investors are CX Partners, Goldman Sachs Group Inc. and a fourth fund, says a top executive at the local arm of an American food company.
India's first KFC was a two-storey outlet at fashionable Brigade Road in Bangalore in June 1995. According to journalist Michael White, the company would not have chosen a "more difficult place to enter the country". Bangalore is the headquarters of Karnataka Rajya Raitha Sangha, one of the most influential, vocal and anti-foreign investment associations in the country. The first outlets were protesting against anti-globalization and environmental campaigners, as well as local farmers, who resisted the chain through local producers. Many Indians worry about the onslaught of consumerism, the loss of national self-sufficiency, and the disturbance of indigenous traditions. The protests came to a head in August 1995, when Bangalore outlets were repeatedly ransacked. The KFC outlet in Bangalore demanded, and received, a police van parked permanently outside for a year. Outlet closed on 13 September 1995 by local authorities, which claimed the company used large amounts of monosodium glutamate (MSG) illegally in its diet. The outlet reopened a few hours later as a result of an appeal by KFC to the High Court of Karnataka. The company stated the recipe was no different from that used in other KFC stores. Rural activist M. D. Nanjundaswamy claims that KFC will adversely affect the health of the poor, by diverting grain from the poor to make more livestock feed. Environmental expert Maneka Gandhi joined the anti-KFC movement. The second outlet opened in Delhi, but was shut down by authorities throughout November, purportedly for health reasons, but more likely to avoid a repeat of the Bangalore incident. The Delhi outlet is soon closed permanently.
KFC began to expand beyond Bangalore in 2004, with a local menu that is the most extensive meat free menu in worldwide network operations. It introduces a vegetarian menu which includes rice, wrapped and side dishes and, like McDonald's, served without egg mayonnaise and sauce. Unnat Varma, marketing director of KFC India, stated "The vegetarian offerings have made the brand more relevant to the larger and necessary consumer parts for KFC growth." KFC also began using Indian spices and cooking techniques to localize its chicken dishes. In 2008-09, KFC operated 34 outlets in India. In 2014, KFC launched the "So Veg, So Good" menu as part of India's special promotional strategy focusing on increasing their vegetarian range. The company has been doing a lot of innovation over the last few months with the launch of the first no crust, all KFC Chizza chickens in December 2016. Recently, KFC got Mumbai's dabbawala to deliver a new 5-in-launch. 1 Dining Box. The city of dabbawalas, renowned for its efficient office lunch delivery, takes on the role of KFC introductory boys as part of an innovative marketing campaign. They provide a special 5-in-1 lunch box for some people who come to the office, not their regular dabby. The innovation effort continues with the launch of the Watt a Box, a fresh take-up on the 5-in-1 Lunch Box, which can also charge the phone.
Indonesia
In Indonesia KFC is the largest Western restaurant chain, with 466 outlets as of December 2013. The chain has grown to hold 32 percent market share, and menu items include spaghetti, wraps and chicken porridge. Master franchisee is PT Fastfood Indonesia.
The first outlet opened in Jakarta in 1979. Salim Group, the largest conglomerate in Indonesia, became a major shareholder in 1990, which provided funds for the company for major expansion. Master franchisee, PT Fastfood Indonesia, is a public company listed on the Indonesia Stock Exchange in 1993.
Japanese
KFC Japan was formed in 1970 as a joint venture between American parents and Mitsubishi Corporation of Japan. In December 1974, KFC Japan started promoting fried chicken as a Christmas meal. Eating KFC as a Christmas meal has become a widely practiced practice in Japan. In 2013, Japan is the third largest market for KFC after China and the United States with 1,200 outlets.
In December 2007, Mitsubishi took control of the majority of KFC Japan in a JP Â ¥ 14.83 billion deal.
Pakistan
KFC has been present in eighteen major cities of Pakistan (Karachi, Lahore, Islamabad, Rawalpindi, Gujranwala, Sukkur, Muree, etc.) With more than 65 outlets across the country. The first outlet is in Gulshan-e-Iqbal, Karachi. The KFC Pakistani menu consists of burgers, fried chicken, nuggets, fries, rice dishes, and drinks.
Europe
United Kingdom
As of December 2013, there are 784 KFC outlets in the UK. The British turnover is around Ã, Â £ 684.5 million in 2013, according to Technomic. Approximately 70 percent of outlets are run by franchisees, with the rest belonging to the company. The company employs 24,000 people. About 400 sites are drive-through outlets. The average outlet turnover is between Ã, Â £ 1 and Ã, Â £ 1.5 million.
Annual sales amounts to 60,000 metric tons of chicken, 60 percent purchased from the four largest suppliers in the UK, including Faccenda Group and 2 Sisters Food Group, and delivered fresh to the outlets at least three times a week. The remaining 40 percent comes from companies in Europe, Thailand (including Charoen Pokphand Foods) and Brazil. All Original Recipe Chicken is sourced in England.
Britain has KFC's first overseas branch opened in Preston, Lancashire in May 1965, and is the country's first chain of American fast food restaurants, repatriating McDonald's, Burger King and Pizza Hut for nearly a decade. Ray Allen, an experienced Lancashire caterer, is the first franchise. The first London branch opened in North Finchley in November 1968. In 1971 there were 31 outlets; in 1975 the chain has grown to 250 outlets. In the late 1970s and throughout the 1980s, KFC began introducing seats. KFC opened its first drive through a restaurant in the UK in 1984. In 1987 the company had nearly 400 outlets.
In May 1997, "Tower Burger", a fried chicken burger with added brown hash, was first launched in the UK. In 2006, the company stopped the previous milling and removed trans fats from its products. In 2012, palm oil is replaced with rapeseed oil in frying pan. Between 2004 and 2014, KFC UK increased its "portable" food offerings: burgers, dressings and salads. During that period, sales increased from about Ã, Â £ 500 million to nearly Ã, Â £ 1 billion. In 2012, KFC UK invested Ã, Â £ 9 million to install an oven in all its outlets, so it could offer grilled chicken. In 2013, KFC launched Lavazza coffee in all its outlets in the UK. In 2014, KFC UK conducted trials serving only halal meat in 96 outlets. In February 2018 KFC had to temporarily shut down 575 of its 900 outlets in the UK, and restricted the menu and opening hours in other branches, as a result of the newly contracted distributor, DHL, failing to send the chicken to the booth.
Middle East
The first KFC in the Middle East opened in 1973 in Kuwait. There are currently more than 700 outlets, which are halal certified, including the United Arab Emirates, Egypt, Qatar, Bahrain, Oman, Jordan, Lebanon, Morocco, Iraq and Saudi Arabia. KFC Israel exists from 1993 to 2013 and features halal restaurants. In 2012, KFC opened in Ramallah in the [8] and then expanded into Hebron, [9] Bethlehem, [10] Jenin , [11] and three separate outlets in Ramallah: Ersal Branch (Bacri), Plaza Mall Branch and Masyoun Branch. In 2013 the New York Times reported that KFC was smuggled into Gaza via a tunnel.
North America
, Canada
United States
KFC sales in the United States in 2013 are estimated at $ 4.22 billion by Technomic.
The basic model for KFC in the United States, need not be duplicated elsewhere, is a focus on low prices, limited menu (29 items on average) and an emphasis on takeout. The "very strong percentage" of sales comes from African American customers. Many KFC locations are located along with Taco Bell or Pizza Hut, or other Yum! restaurant. When Yum! has Long John Silver's and A & amp; W Restaurants, these brands are often co-branded with KFC as well. Often this location behaves like a single restaurant, offering a menu with food items from both restaurant brands. In 2003, there were 354 combined KFC-Taco Bells, offering a full KFC menu and Taco Bell items, and 13 units offering a full KFC menu and a limited number of Pizza Hut items. This concept originated in 1991, when a combination of KFC-Taco Bell opened in Virginia. Some locations also opened as a combination of KFC, Taco Bell, and Pizza Hut, but this failed to catch, and Yum! CEO David Novak blamed the lack of franchise commitment for lack of success.
Initially, Sanders and KFC used hydrogenated vegetable oil for frying, but in the 1980s the company began to switch to cheaper oils such as palm oil or soybeans. In the 2000s it became clear that these oils contained relatively high levels of trans fat, which increased the risk of heart disease. In April 2007, the chain switched to trans fat-free soybean oil in all US outlets.
In 2008, Novak credited its low US sales as a result of the lack of new ideas and menu items. The launch of Kentucky Grilled Chicken in Spring 2009 only temporarily halted sales declines. In 2010, KFC announced a turnaround plan that included upgrading restaurant operations, introducing valuable items and providing healthier menu options. In the same year, Advertising Age notes that KFC lost market share to its smaller chicken restaurant rival, Chick-fil-A. In 2011, Bloomberg News called KFC AS a "well-run into McDonald's Corp.". In 2012, Forbes magazine describes how many "aged and unattractive" KFC outlets, and that chains "have not introduced exciting new foods in ages".
KFC was described in 2012 by Bloomberg Businessweek as a "muscular player" in the developing region, particularly Africa, China and India, while recording its declining market share in the US for competitors such as Chick-fil-A and Popeyes. Some analysts have speculated that KFC will start spinning from ailing US operations. That year, the company began to relinquish control of the company's US restaurants to franchise operations, with the intention of reducing overall company ownership from 35 percent to 5 percent.
Mexico
KFC was the first fast food restaurant to open in Mexico, in 1963 in Monterrey. By 2017, there are 341 outlets in the country.
Oceania
There are more than 600 KFC outlets in Australia, and about 100 in New Zealand. KFC is the first American-style fast food chain to open in both countries. In 2013, KFC reports an annual turnover of nearly 2 billion AUD for Australian and New Zealand operations.
Australia
Yum! directly operates 160 KFC outlets in Australia. The largest of 53 independent franchises in Australia is Collins Foods, which operates 169 stores. The main KFC poultry suppliers in Australia are Inghams, Steggles and Turi Foods.
KFC Australia first opened in 1968 in Guildford, a suburb of Sydney. The franchise is owned by a Canadian businessman named Bob Lapointe. Between 1970 and 1971, 75 outlets opened. This had a major impact on the production of Australian chickens, which increased 38 percent during the period. In 1995 there were 452 outlets, and the company employed 12,000 staff. That year, Australia produced 35 percent of KFC's international revenues.
New Zealand
The first KFC opened in New Zealand in 1971 at Royal Oak, a suburb of Auckland. In 1980 there were 37 outlets. In 1989, PepsiCo acquired a 50 percent stake in KFC New Zealand that was not owned by the local Goodman Fielder conglomerate. In 1991, the New Zealand difference reached 100 million NZD for the first time.
Products
KFC's core product offerings are fried press, on-the-bone chicken pieces flavored with "Harland Sanders Colonel's Original Recipe" of 11 herbs and spices. This product is usually available in two or three portions each serving, or in a family size cardboard bucket, usually holding between 6 and 16 pieces of chicken. In areas that followed the system dropped by Colonel Sanders, like Canada and the UK, each chicken was divided into nine different pieces (2 drumsticks, 2 thighs, 2 wings, 2 pieces of breast and one paid), but the United States now uses a cut of eight cut. This product is breaded at individual KFC outlets with wheat flour mixed with seasoning in a two to four minute process.
Then the pressure is fried for seven to ten minutes (different time between countries) in the oil at 185 degrees Celsius. After this, the chicken is left for 5 minutes to cool enough before it is introduced into the heated oven. It is KFC's policy to dispose of chicken if it has not been sold within 90 minutes, to ensure freshness. Cooking oil varies regionally, and the versions used include sunflower, soybean, rapeseed and palm oil. A KFC executive stated that chicken flavor will vary between regions depending on the oil variety used, and whether the chicken has been fed corn or wheat.
As well as its core chicken on bone offering, KFC's main products include chicken burgers (including Zinger and Tower burgers); wraps ("Twisters" and "Boxmasters"); and a variety of finger foods, including pieces of crispy chicken and hot wings. Popcorn Chicken is one of the most widely available KFC products, and consists of small pieces of fried chicken. In some locations, chicken nuggets are also sold.
KFC adjusts its menu internationally to suit regional tastes, and there are more than three hundred KFC menu items worldwide. Some locations, such as the UK and US, sell roasted chicken. In predominantly Islamic countries, the chicken served is halal. In Asia there is a preference for spicy food, like a Zinger chicken burger. Some locations in the US sell liver and fried chicken jam. A small number of US outlets offer an all-you-can-eat buffet selection with a limited menu.
In the Malaysian multiracial market, KFC also has different limited time products to cater for different celebration seasons such as Ayam Kicap Meletup for Eid and Golden Lunar Year for the Lunar Year in 2015.
A number of areas, such as Japan, Jamaica, Trinidad, Barbados, Ecuador, and Singapore sell fried seafood products under the banner of "Colonel Catch". In Jamaica, which was originally a seasonal offer for the Lenten period, it was extended to offer throughout the year starting in 2010.
The value menu item is sold under the name "Streetwise" at a location such as Canada. Side dishes often include French fries, coleslaw, barbecue grilled beans, corn on the cob, mashed potatoes, rolls and American biscuits. Salads include peanut salad, Caesar salad and garden salad. In some areas, KFC sells onion rings. In Asia, rice-based rice dishes such as porridge are often sold. In Malaysia, chicken meatball soup is sold. In the US and Greece, potato slices are sold instead of French fries.
McCormick & amp; The company is the largest supplier of KFC sauce, condiments and spices, and is a long-term partner in new product development.
Due to the company's previous relationship with PepsiCo, most of the region supplies PepsiCo products, but the outstanding region includes Barbados, Greece, New Zealand, the Philippines, Romania, South Africa and Turkey, providing drinks provided by The Coca-Cola Company, and Aruba, which stores RC Cola from Cott Corporation. In Peru, the locally popular Inca Kola is on sale. In a number of Eastern European and Portuguese locations, beer is offered, in addition to soft drinks.
Launched in 2009, Krusher/Krushem frozen beverages containing "real bits" such as Kit Kat, Oreo and strawberry shortcake, are available in over 2,000 outlets. Egg custard tart is a popular dessert worldwide, but other items include ice cream sundaes and leches tres cakes in Peru.
In 2012, the "KFC am" breakfast menu starts off internationally, including items such as pancakes, waffles and porridge, as well as fried chicken.
11 herbs and spices
The Original Recipe Sanders of "11 herbs and spices" is one of the most famous trade secrets in the catering industry. The prescription is not patentable, because patent law requires public disclosure of an invention and provides protection only for a very limited term, whereas trade secrets may remain the intellectual property of its holders forever.
A copy of the recipe, signed by Sanders, is stored in a vault in a vault at KFC headquarters in Louisville, along with eleven bottles of herbs and spices. To preserve the secrecy of recipes, half were produced by Griffith Laboratories before being awarded to McCormick, who added the second half.
In 1999, a couple who bought a house formerly occupied by Colonel Sanders found written records that supposedly became secret recipes. Initially KFC wanted to file a lawsuit against the spouse to stop the auction of records, but in early 2001, KFC rejected the lawsuit, claiming the written record "no place" with the original recipe.
Joe Ledington of Kentucky, a niece by the marriage of Colonel Sanders, claimed to have found a copy of the original KFC fried chicken recipe on a piece of hand-written paper in an envelope on a scrapbook. In August 2016, the Chicago Tribune staff tested this recipe cooking and claimed after several attempts, with the addition of MSG flavor enhancer, Ac'cent, they produced a fried chicken that tasted "indistinguishable." "From the chicken they bought at KFC.
Tools
Initially KFC used a cooking stove with a lid on the stove to fry his chicken. In the 1960s, the officially recommended model was L S Hartzog developed "KFC 20-Head Cooker", a large device that cost $ 16,000. The Hartzog model does not have an oil filtering system, which means filtering must be done manually, and the frying pressure sometimes explodes, often causing harm to employees. In 1969, inventor and engineer Winston L. Shelton developed a "Collectramatic" pressurized fryer to tackle the problems facing KFC quickly frying chicken to meet growing customer demands. The Collectramatic uses precision time and temperature control and self-filtered cooking oil - all while meeting the legendary high quality Colonel Sanders standards. Fred Jeffries, vice president of purchases at KFC, claims that this discovery helps drive rapid corporate expansion and success:
It is impossible (KFC) can grow like that without Collectramatic. Stores do about $ 200,000 per year in average sales with pots... but they will never be able to earn $ 900,000 per year without Win's frying. He (Shelton) helps set the stage for it with true engineering thinking.
Although a number of franchises bought Collectramatic, which received support from Colonel Sanders from 1970 onwards, John Y. Brown has granted silent approval to the franchisee to exclusively use the older LS Hartzog fryer, saying "Though old pots are dangerous At least we know they're working! I'm afraid this new frying pan will break down in the middle of the business. "Brown warned franchisees that they broke their contract if they used Collectramatic. Brown held firm on this issue until he learned that his father, John Y. Brown Sr., who owns several KFC franchises, managed to use Collectramatic in every franchise he owned. This problem was finally resolved after Heublein bought KFC, acquired Hartzog and canceled the contract. The Collectramatic has been an approved pressure fryer for KFC since 1972 and beyond.
Ads
Colonel Sanders was a key component of KFC advertising until his death in 1980. Despite his death, Sanders remained a corporate key icon as "an international symbol of hospitality". The initial official slogan for the company includes "North American's Hospitality Dish" (from 1956) and "We fix Sunday dinner seven nights a week". The slogan "finger lickin 'good" was used from 1956, and later became one of the most famous slogans of the 20th century. The trademark ended in the US in 2006. The first KFC logo was introduced in 1952 and featured the typeface "Kentucky Fried Chicken" and the Colonel logo.
Advertisement played a key role in KFC after being sold by Sanders, and the company began advertising on US television with a budget of US $ 4 million in 1966. To fund a national advertising campaign, Kentucky Fried Chicken Advertising Co-Op was established, giving the franchise ten votes and the company three when deciding on budgets and campaigns. In 1969, KFC hired its first national advertising agency, Leo Burnett. Burnett's famous campaign in 1972 was "Get a bucket of chicken, have fun", performed by Barry Manilow. In 1976, KFC was one of the largest advertisers in the US.
Controversy and criticism
Since the beginning of the 21st century, fast food has been criticized for its animal welfare records, its link to obesity and its environmental impact. Eric Schlosser's
In 2006, Greenpeace accused KFC of Europe of picking up soybean sources for chicken feed from Cargill, which has been accused of clearing most of the Amazon rainforest to grow crops.
In 2010, the Australian arms of KFC were accused of being insensitive to television commercials showing white cricket fans who were handing out pieces of fried chicken to appease dancing, drumming and singing of black West Indies supporters. The clip found its way around the world on the internet, sparking a fierce criticism in the United States where fried chicken remains closely linked to the long-standing racial stereotypes of blacks in the once separated south.
In May 2012, Greenpeace accused KFC of buying pulp for its food packaging from Indonesian rainforest timber. Independent forensic tests show that some packs contain more than 50 percent of mixed tropical hardwood fiber, sourced from Asia Pulp & amp; Paper (APP). APP says the fiber can be found on recycled paper, or: "It can also come from the remnants of logged trees, once the forest lands become damaged, burdened or burned, as part of a sustainable development plan APP has strict policies and practices where to ensure that only residues of legal plantation development in degraded or logged forest areas and sustainable timber fiber enter the supply chain. "KFC said:" From a global perspective, 60 percent of paper products are the source of the company Yum! from our parent company) comes from a sustainable source Our suppliers work to make it 100 percent. "
In December 2012, the chain was criticized in China when it was discovered that some KFC suppliers have used growth hormone and large amounts of antibiotics in their poultry in ways that violate Chinese law. In February 2013, Yum! CEO David Novak acknowledged that the scandal was "more durable and more impactful than we ever imagined." This issue is a major concern Yum !, which produces nearly half of its profits from China, mostly through the KFC brand. In March 2013, Yum! reported that sales had recovered in February, but lower sales in December and January would result in a 20 percent drop in store sales in the first quarter.
In 2017, KFC was fined à £ 950,000 after two workers were scorched hot water with hot sauce boiling. The Company acknowledged the failure of the duty of care to employees, and was instructed by Teesside Crown Court to pay a fine of £, £ 800,000 and £ 150,000.
In 2017, KFC pays 500,000 HUF (~ 1900 USD) to a charity chosen by a journalist, beaten by the KFC security guard in Budapest, Hungary.
In February 2018, logistics problems after switching to a new delivery partner caused chicken shortage in the UK - KFC's biggest market in Europe - forcing the company to temporarily shut down hundreds of restaurants across the country. KFC apologized by taking an ad in a British newspaper with the initials of the company rushing to read "FCK" on it followed by an apology, which was well received.
See also
- Southern USA Cuisine
- List of fast-food chickens
- List of fast food restaurant chains
- List of major companies in Louisville, Kentucky
References
External links
- Official website
Source of the article : Wikipedia
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