TATA Starbucks Private Limited , formerly known as Tata Starbucks Limited, is a 50:50 joint venture, owned by Tata Global Beverages and Starbucks Corporation, which owns and operates Starbucks outlets in India. The booth is branded Starbucks "A Tata Alliance" .
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Histori
In January 2011, Starbucks Corporation and Tata Coffee announced plans to begin opening Starbucks locations in India. Despite a false start in 2007, in January 2012 Starbucks finally announced a 50:50 joint venture with Tata Global Beverages, called Tata Starbucks Ltd., which will own and operate a Starbucks branded, A Tata Alliance brand. Starbucks had previously tried to enter the Indian market in 2007. Starbucks made no mention of any reason for the withdrawal.
On October 19, 2012, Starbucks opened its first store in India, an area of ​​4,500 square feet at the Elphinstone Building, Horniman Circle, Mumbai. Starbucks opened its first roasting and packing plant to supply Indian outlets in Coorg, Karnataka in 2013.
Starbucks expanded its presence to Delhi on January 24, 2013 by opening 2 outlets at Terminal III Indira Gandhi International Airport, and then one at Connaught Place. Tata Global Beverages announced in 2013 that it will have 50 locations by the end of this year, with an investment of INR 4 billion (US $ 60 million). However, the company will open its 50th store in India only on July 8, 2014.
The third city of India to acquire a Starbucks outlet is Pune, where the company opens an outlet at Koregaon Park on September 8, 2013. Starbucks opened a 3,000 square foot main store in Koramangala, Bangalore on November 22, 2013, making it the fourth city to have an outlet.
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Products
Apart from regular products offered internationally, Starbucks in India has several offers of Indian style products such as Tandoori Paneer Roll, Chocolate Rossomalai Mousse, Chom Chom Tiramisu Chili, Elaichi Mewa Croissant, Chicken Kathi Roll and Murg Tikka Panini to meet Indian customers. All espresso sold at Indian outlets are made from Indian roasted coffee provided by Tata Coffee. Starbucks also sells Himalayan bottled mineral water. Free Wi-Fi is available in all Starbucks stores.
In January 2017, Tata Starbucks introduced the Teavana tea brand from Starbucks that offers 18 different types of tea at all of its outlets in India. One of the varieties, called Indian Spice Majesty Blend, is specifically developed for the Indian market and is exclusively only sold in India. India Spice Majesty Blend is a blend of a full Assam black tea leaf impregnated with whole cinnamon, cardamom, clove, pepper, starfish, and ginger.
On June 15, 2015, Tata Starbucks announced that it suspended the use of materials not yet approved by the Food Safety and Standards Authority of India (FSSAI). The company did not mention what ingredients or what products they used. The Company also stated that it is in the process of applying for FSSAI approval for these materials.
According to the Latte Index, high heat latte cost ratings at Starbucks in 44 countries, India is the fifth most expensive country to buy beverages based on January 2016 prices. The index, published by the US-based consumer research firm ValuePenguin, found that high lattes cost US $ 7.99 in India, much higher than the $ 2.75 it spent in the cheapest country, United States, but much lower than $ 12.32 in the most expensive country. , Russia.
Location
Until April 2018, Starbucks operates 101 outlets in 7 cities in India. The 100th store came at Kamala Mills in Mumbai.
International presence
The Tata Group and Starbucks Corporation have also collaborated in businesses outside India. Starbucks Reserve Tata Nullore Estates, the first Starbucks Reserve coffee originally sourced from India, became India's first baked coffee and sold at Starbucks in Seattle by 2016. Coffee was then launched at all Starbucks stores in the United States.. That same year, Starbucks began selling Himalayan bottled mineral water at its outlet in Singapore and also started selling its products above all Vistara flights, a joint venture between Tata Group and Singapore Airlines.
See also
- CafÃÆ' Â © Coffee Day
References
External links
- Official website
Source of the article : Wikipedia
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