Dove is a personal care brand owned by Unilever originating in the UK. Dove products are produced in Argentina, Australia, Brazil, Canada, China, Egypt, Germany, India, Indonesia, Israel, Ireland, Japan, Mexico, Netherlands, Pakistan, Philippines, Poland, South Africa, Thailand, Turkey and USA.
This product is sold in more than 80 countries and offered for women and men. Dove logo is a silhouette profile of brand name birds. Vincent Lamberti was granted the original patent relating to the making of Dove in the 1950s, while he worked for the Lever brothers.
Video Dove (toiletries)
Lini produk
Products include: antiperspirant/deodorant, body wash, beauty bar, lotion/moisturizer, hair care, and facial care products. Dove is mainly made of synthetic surfactants, vegetable oils (such as palm kernels) and animal fatty salts (tallow). In some countries, Dove comes from fat, and for this reason it is not considered vegan, unlike vegetable oil-based soap.
Unilever launched a series of men's toiletries in January 2010, branded "Dove Men Care". In 2012, Steve Bell of Macon, Georgia won the Dove Men Care Hair contest "King of the Castle Home Upgrade", received an upgrade and home consultation with Jonathan Scott of the Property Brothers.
Maps Dove (toiletries)
Dove Campaign for Real Beauty
In 2004, Dove started the Campaign for Real Beauty, followed by the creation of Dove's Self-Esteem Fund in 2006, by Geyner Andres Gaona) | Onslaught]] and Amy . The campaign has been criticized as hypocritical in the light of the highly sexually presented female image in Ax advertising, which is like a Dove produced by Unilever.
Ad controversy
In May 2011, Dove urged criticism and racism allegations after publishing an advertisement to wash their bodies showing three different skin-colored women side by side in front of "before and after" cracked and smooth images, with a black woman underneath. "before" and a white woman under "after".
In 2017, a 3-second video for Dove body lotion posted on the US Facebook page sparked criticism and racism allegations. The video clip shows a black woman pulling out her T-shirt to reveal a white woman, who then lifts her own T-shirt to reveal an Asian woman. The full 30-foot commercial TV version includes seven women of various races and ages. The ad sparked criticism, prompting Dove to remove the ad, saying it was "deeply sorry [ed] for the violation it caused." Dove further stated that "the video was meant to convey that Dove's body wash for every woman and become a celebration of diversity..." The black woman in the ad, Lola Ogunyemi, said the ad had been misinterpreted and defended Dove.
References
External links
- Official website
- The Greenpeace Campaign Page
- Dove on Facebook
Source of the article : Wikipedia
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