PepsiCo, Inc. is an American multinational food, snack, and beverage company headquartered in Purchase, New York. PepsiCo has an interest in manufacturing, marketing, and distribution of snacks, beverages and other products. PepsiCo was formed in 1965 with the merger of Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since grown from Pepsi's namesake to more and more food and beverage brands, the largest of which include the acquisition of Tropicana Products in 1998 and Quaker Oats Company in 2001, which added the Gatorade brand into its portfolio.
On January 26, 2012, 22 PepsiCo brands generate retail sales of more than $ 1 billion per share, and the company's products are distributed in over 200 countries, generating an annual net income of $ 43.3 billion. Based on net income, PepsiCo is the second largest food and beverage business in the world. In North America, PepsiCo is the largest food and beverage business with net income. Indra Nooyi has been PepsiCo's chief executive since 2006. The distribution of beverages and bottling companies is done by PepsiCo as well as by licensed bottlers in certain areas. Around 274,000 employees generated $ 66,415 billion in revenues in 2013.
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History
Origins
The recipe for Pepsi soft drinks was first developed in the 1880s by Caleb Bradham, a pharmacist and industrialist from New Bern, North Carolina. He created the name "Pepsi-Cola" in 1898. When cola grew in popularity, he created the Pepsi-Cola Company in 1902 and registered a patent for his recipe in 1903. The Pepsi-Cola company was first established in the state. Delaware in 1919. The company went bankrupt in 1931 and on June 8 of that year, trademark recipes and syrups were purchased by Charles Guth, who owns a syrup manufacturing business in Baltimore. Guth is also president of Loft, Incorporated, a leading confectionery producer, and he uses laboratories and company chemists to reformulate syrups. She was contracted further to store soda at a chain of sweets and restaurants, renowned for their soda fountains, using Loft resources to promote Pepsi, and moving the soda company to a location close to Loft's own facility in New York City. In 1935, the shareholders of Loft sued Guth for his 91% Pepsi-Cola Company in the case of the landmark Guth v. Loft Inc. Loft won the lawsuit and on May 29, 1941 officially absorbed Pepsi into the Loft, which was later re-branded as Pepsi-Cola Company in the same year. The loft restaurants and candy shops are spinning at the moment. In the early 1960s, Pepsi-Cola's product line was expanded with the creation of the Diet Pepsi and the purchase of Mountain Dew.
In 1965, the Pepsi-Cola Company merged with Frito-Lay, Inc. to become PepsiCo, Inc. At the time of its establishment, PepsiCo was founded in the state of Delaware and headquartered in Manhattan, New York. Company headquarters moved to their current purchase location, New York in 1970, and in 1986 PepsiCo rejoined the state of North Carolina.
Acquisitions and divestitures
Between the late 1970s and the mid-1990s, PepsiCo expanded through business acquisitions beyond its primary focus of packaging and packaging brands; but they left this non-core business line in 1997, sold some, and spun others into a new company called Tricon Global Restaurants, later known as Yum! Brands, Inc. PepsiCo also previously owned several other brands that were then sold so that it could focus on its main line of food and soft drinks, according to investment analysts who reported on the divestment in 1997. The brands previously owned by PepsiCo include: Pizza Hut, Taco Bell, KFC, Hot 'n Now, East Side Mario, D'Angelo Sandwich Shops, Chevys Fresh Mex, California Pizza Kitchen, Stolichnaya (through licensed agreement), Wilson Sporting Goods, and Van Lines North America.
The divestiture ended in 1997 followed by various large-scale acquisitions, as PepsiCo began to expand its operations beyond soft drinks and snacks to other food and beverage lines. PepsiCo purchased the Tropicana Products orange juice company in 1998, and joined the Quaker Oats Company in 2001, adding with it the Gatorade sports drink line and other Quaker Oats brands such as Chewy Granola Bars and Aunt Jemima, among others.
In August 2009, PepsiCo made a $ 7 billion offer to acquire two of its largest bottling products in North America: Pepsi Bottling Group and PepsiAmericas. In 2010, the acquisition was completed, resulting in the formation of a new subsidiary of PepsiCo, Pepsi Beverages Company . In February 2011, the company made the largest international acquisition by buying two-thirds (majority) of shares in Wimm-Bill-Dann Foods, a Russian food company that produces milk, yogurt, fruit juices and dairy products. When it acquired the remaining 23% of Wimm-Bill-Dann Foods shares in October 2011, PepsiCo became the largest food and beverage company in Russia.
In July 2012, PepsiCo announced a joint venture with Theo Muller Group, named Muller Quaker Dairy. This marks PepsiCo's first entry into the milk chamber in the US. The joint venture was dissolved in December 2015.
On May 25, 2018, PepsiCo announced that it will acquire Bare Foods snack and vegetable maker. They will also own a quarter of Mili by themselves at the end of November 2018 and will be PepsiCo's first Tek and Computer Service company.
Competition
The Coca-Cola Company has historically been considered PepsiCo's primary competitor in the beverage market, and in December 2005 PepsiCo surpassed The Coca-Cola Company in market value for the first time in 112 years since the two companies began competing. In 2009, The Coca-Cola Company held a higher market share in the sale of carbonated soft drinks in the US. That same year, PepsiCo retained a higher US refreshment market share, however, reflecting the differences in product lines between the two companies. As a result of PepsiCo's mergers, acquisitions and partnerships in the 1990s and 2000s, the business has shifted to include a broader product base, including food, snacks, and beverages. The majority of PepsiCo's revenues are no longer derived from the production and sales of soft drinks. Drinks accounted for less than 50 percent of its total revenue in 2009. In the same year, slightly more than 60 percent of PepsiCo's sales came from its major non-carbon brands, Gatorade and Tropicana.
PepsiCo's Frito-Lay and Quaker Oats brands hold a significant share of the US snack market, accounting for about 39 percent of US snack sales in 2009. One of PepsiCo's major competitors in the snack market overall is Kraft Foods, which in that year similarly held 11 percent of the US snack market share. Other competitors for soda are RC Cola, Cola Turka, Real Cola, Inca Kola, Zamzam Cola, Mecca-Cola, Virgin Cola, Persian Cola, Cola Kiblat, Evoca Cola, Corsica Cola, Breizh Cola, and Afri Cola.
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Products and brands
The mix of PepsiCo products in 2015 (based on net income worldwide) consists of 53 percent food, and 47 percent drinks. Around the world, the company's product line currently includes several hundred brands that in 2009 are estimated to have generated about $ 108 billion in cumulative annual retail sales.
The primary identifier of the major brands of the food and beverage industry is annual sales of more than $ 1 billion. In 2015, 22 PepsiCo brands meet the brand, including: Pepsi, Pepsi Diet, Mountain Dew, Lay's, Gatorade, Tropicana, 7 Up, Doritos, Fast, Quaker Food, Cheetos, Mirinda, Ruffles, Aquafina, Naked, Kevita, Propel, Sobe, H2oh, Sabra, Starbucks (Drink Ready), Pepsi Max, Tostitos, Mist Twst, Fritos, and Walkers.
Business sharing
PepsiCo's global operating structure has shifted several times in its history as a result of international expansion, and by 2016 it has been separated into six major divisions: North American Drink, Frito-Lay North America, North American Quaker Food , Latin America , Europe and Sub-Saharan Africa , and Asia, Middle East and North Africa . By 2015, 73 percent of the company's net revenue comes from North and South America; 17 percent of Europe and Sub-Saharan Africa; and 10 percent from Asia, the Middle East and Africa. PepsiCo and its combined subsidiaries employ approximately 263,000 people worldwide by December 2015.
North American Drink
This division accounts for 33 percent of PepsiCo's net income in 2015, and involves manufacturing (and in some cases licensing), marketing and selling of carbonated and non-carbonated beverages in North America. The main brands distributed under this division include Pepsi, Mountain Dew, Gatorade, 7 Up (outside the US), Tropicana Pure Premium orange juice, Mist Twst, SoBe Lifewater, Tropicana juice drinks, AMP Energy, Naked Juice, and Izze. Aquafina, the company's water bottle brand, is also marketed and licensed through North American Drinks. In 2015, PepsiCo also introduced Stubborn Soda, a carbonated beverage line without high fructose corn syrup.
PepsiCo has also established partnerships with several brands of beverages not owned, to distribute or market them under their own brand name. In 2010, the partnership includes: Starbucks (Frappuccino, DoubleShot, and Iced Coffee), Lipton Unilever (Lipton Brisk and Lipton Iced Tea) brands, and Dole (juice and licensed drinks).
Frito-Lay North America
Frito-Lay North America , the result of a merger in 1961 between Frito Company and H.W. Lay Company, produces the best-selling snack line in the US. Its major brands are in the US, Canada, and Mexico and include Lay's and Ruffles potato chips; Chips tortilla doritos; Chips and chips tostitos tortillas; Cheeses Cheese Cheesy Cheeses; Fritos corn chips; Gold pretzel Rold; Sun Chips; and Jack Cracker's popcorn. Products made by this division are sold to independent distributors and retailers, and transported from Frito-Lay manufacturing plants to distribution centers, especially on vehicles owned and operated by the company.
This division accounts for 23 percent of PepsiCo's net income in 2015. Until November 2009, Christopher Furman, President of Ventura Foods Inc., held the position of CEO of Food Services.
North American Quaker Food
Quaker Foods North America was created after the acquisition of PepsiCo from Quaker Oats Company in 2001, producing, marketing and selling Quaker Oatmeal, Rice-A-Roni, Cap'n Crunch, and Cereal of Life, as well as dish next to the Near East in North America. The division also owns and manufactures the Aunt Jemima brand, which in 2009 is the top selling point of syrup and pancake mixture in the region.
Sabritas and Gamesa are two lines of the food business and the PepsiCo snack headquartered in Mexico, and they were acquired by PepsiCo in 1966 and 1990, respectively. Sabritas markets Frito-Lay products in Mexico, including local brands such as Poffets, Rancheritos, Crujitos, and Sabritones. Gamesa is the largest cake manufacturer in Mexico, distributing brands such as Emperador, Arcoiris, and MarÃÆ'as Gamesa.
This division contributes 4 percent of PepsiCo's net income in 2015.
Latin America
PepsiCo Latin America Foods operates the market and sells Quaker and Frito-Lay-branded snacks in Central and South America, including Argentina, Brazil, Peru, and other countries in the region. Snacks Amà © rica Latina buys Peruvian company Karinto S.A.C. including its production company Bocaditas Nacionales (with three production facilities in Peru) from the Hayashida family in Lima in 2009, added the Karito brand to its product line, including Cuates, Fripapas, and Papi Frits.
The company embarked on a new market strategy to sell their Pepsi Cola products in Mexico, stating that about a third of the population is having trouble saying "Pepsi". They began to produce and sell their products under the label 'PÃÆ' Â © csi', advertising campaign features Mexican soccer celebrity CuauhtÃÆ' Â © moc Blanco. This is not the first time it happened, in 2009, PepsiCo used the same strategy with success in Argentina.
Pepsico will market and distribute Starbucks products in several Latin American countries for 2016.
This division accounts for 13 percent of PepsiCo's net income in 2015.
Europe and Sub-Saharan Africa
PepsiCo began to expand its distribution in Europe in the 1980s, and by 2015 it made up 17 percent of the company's global net income. Unlike the PepsiCo American business segment, food and beverages are manufactured and marketed under an umbrella division in the region, known as PepsiCo Europe. The main brands sold by PepsiCo in Europe include Pepsi-Cola drinks, Frito-Lay snacks, Tropicana juice and Quaker food products, as well as regional brands unique to Europe such as Walkers, Copella, Paw Ridge, Snack-a-Jack, Duyvis, and others. PepsiCo also manufactures and distributes 7UP soft drinks in Europe through licensing agreements. Pepsico has 3 sites in South Africa (Isando, Parrow, and Prospecton) which produce Lay and Simba chips.
The European presence of PepsiCo expanded in Russia in 2009 when the company announced a $ 1 billion investment, and with the acquisition of Russian juice and Wimm-Bill-Dann Foods dairy brand brand in December 2010 and juice manufacturer Lebedyansky in March 2008. Asia, Middle East and North Africa
Corporate governance
Headquartered in Purchase, New York, with research and development headquarters in Valhalla, New York, PepsiCo Chairman and CEO is Indra Nooyi. The board of directors consists of eleven outside directors in 2010, including Ray Lee Hunt, Shona Brown, Victor Dzau, Arthur C. Martinez, Sharon Percy Rockefeller, Daniel Vasella, Dina Dublon, Ian M. Cook, Alberto IbargÃÆ'¼en, and Lloyd G. Trotter. Former top executives at PepsiCo include Steven Reinemund, Roger Enrico, D. Wayne Calloway, John Sculley, Michael H. Jordan, Donald M. Kendall, Christopher A. Sinclair, Irene Rosenfeld, David C. Novak, Brenda C. Barnes and Alfred Steele.
On October 1, 2006, former Chief Financial Officer and President Indra Nooyi succeeded Steve Reinemund as Chief Executive Officer. Nooyi remained president of the company, and became Chairman of the Board in May 2007, then (in 2010) was crowned No.1 on Fortune's list of "50 Most Powerful Women" and No. 1. 6 on Forbes ' list of "100 Most Strong Woman in the World". PepsiCo received a 100 percent ranking on the Corporate Equity Index released by the LGBT Group-A rights advocacy campaign that began in 2004, the third year of the report.
In November 2014, company president Zein Abdalla announced he would resign from his position at the company by the end of 2014.
Headquarters
The PepsiCo headquarters is located in the neighborhood of Purchase, New York, in the city of Harrison, New York. It was one of the last architectural works by Edward Durell Stone. It consists of seven three-story buildings. Each building is connected to its neighbor through the corner. The property includes Donald M. Kendall Sculpture Gardens with 45 contemporary sculptures open to the public. Jobs include Alexander Calder, Henry Moore, and Auguste Rodin. Westchester Magazine states "The square blocks of buildings rise from the ground into low ziggurat, upside down, with each of the three floors having dark window strips, the pre-molded concrete panels are patterned to add texture to the exterior surface." In 2010, the magazine placed this building as one of the ten most beautiful buildings in Westchester County.
At one time PepsiCo had its headquarters at 500 Park Avenue in Midtown Manhattan, New York City. In 1956, PepsiCo paid $ 2 million for the original building. PepsiCo built 500 new Park Avenue in 1960. In 1966, New York City Mayor John Lindsay started a personal campaign to convince PepsiCo to remain in New York City. Six months later, the company announced that it moved to 112 acres (45 ha) from Blind Brook Polo Club in Westchester County. After PepsiCo left the Manhattan building, it was known as the Olivetti Building.
Charity
PepsiCo has maintained a philanthropic program since 1962 called the PepsiCo Foundation, where it primarily funds "nutrition and activity, safe water and water use efficiency, and education," according to the website of the foundation. In 2009, $ 27.9 million was contributed through this foundation, including grants to United Way and YMCA, among others.
In 2009, PepsiCo launched an initiative they call the Pepsi Refresh Project, where individuals submit and vote on charitable and non-profit collaborations. The main grant recipients as part of a refresher project are community organizations with local focus and nonprofit organizations, such as a Michigan high school that - as a result of being elected in 2010 - received $ 250,000 for the construction of a fitness room. After the Gulf of Mexico oil spill in spring 2010, PepsiCo donated $ 1.3 million to give the winner determined by popular vote. As of October 2010, the company has provided a cumulative total of $ 11.7 million in funding, spread across 287 participant project ideas from 203 cities across North America. At the end of 2010, refreshment projects reportedly expanded to include countries outside North America in 2011.
Environmental and nutritional note of product
According to the 2009 annual report, PepsiCo stated that "committed to delivering sustainable growth by investing in a healthier future for humans and our planet," which has been defined in its mission statement since 2006 as "Performance with Purpose". According to news and magazine coverage on this issue in 2010, the goal of this initiative is to increase the number and variety of healthy food and beverage products available to its customers, using the reduction of the company's environmental impact, and to facilitate diversity and a healthy lifestyle in its employee base. Its activities in achieving objectives - the environmental impacts of production and the nutritional composition of its products - have been the subject of recognition by health and environmental supporters and organizations, and have sometimes raised concerns among its critics. As a result of the more recent focus on the effort, "critics assume (PepsiCo) to be perhaps the most proactive and progressive of food companies," Melanie Warner, a former food industry writer in the New York Times, said in 2010.
Environmental recordings
Rainforest and oil palm
PepsiCo Palm Oil's commitment issued in May 2014 was welcomed by the media as a positive step to ensure that its purchase of palm oil will not contribute to deforestation and human rights abuses in the palm oil industry. NGOs warned that commitments did not go far enough, and given the deforestation crisis in Southeast Asia, had asked the company to close the gap in its policy immediately.
Genetically Engineered Food Products
PepsiCo has donated $ 1,716,300 to oppose the California Proposition 37 section, which will mandate the disclosure of genetically modified products used in the production of California food products. PepsiCo believes "that genetically modified products can play a role in generating a positive economic, social and environmental contribution to people around the world, especially in times of food shortage."
Water use (India, US, UK)
PepsiCo's water use became controversial in India in the early and mid-2000s, partly because of its alleged impact on water use in a country where water shortages are an enduring problem. Under this arrangement, PepsiCo is considered by an Indian-based environmental organization as a company that diverts water to produce discretionary products, making it a target for criticism at the time.
As a result, in 2003 PepsiCo launched a nationwide program to achieve a "positive water balance" in India in 2009. In 2007, PepsiCo's CEO Indra Nooyi traveled to India to address water practices in the country, sparking earlier criticism. Sunita Narain, director of the Center for Science & amp; Environment (CSE), to note that PepsiCo "seems (s) is doing something serious about water now." According to the 2009 corporate citizenship report, as well as media reports at the time, the company (in 2009) filled nearly six billion liters of water in India, exceeding the total water intake of approximately five billion liters by Indian manufacturing facility PepsiCo.
The problem of water use has arisen at a time in other countries where PepsiCo is operating. In the US, water shortages in certain areas resulted in increased oversight of company production facilities, cited in media reports as one of the largest water users in drought-hit cities - such as Atlanta, Georgia. In response, the company formed partnerships with nonprofit organizations such as the Earth Institute and Water.org, and in 2009 began cleaning new Gatorade bottles with pure air instead of rinsing water, among other water conservation practices. In the United Kingdom, also in response to regional drought conditions, PepsiCo Walkers' light snack brand reduced water use at the largest potato chips facility by 45 percent between 2001 and 2008. In doing so, the plant uses a machine that captures naturally contained water. in potatoes, and use it to offset the need for water from the outside.
As a result of water-reduction practices and efficiency improvements, PepsiCo in 2009 saves more than 12 billion liters of water worldwide, compared to water use in 2006. Environmental advocacy organizations including the Natural Resources Defense Council and individual critics such as Rocky Anderson (mayor Salt Lake City, Utah) voiced concerns in 2009, noting that the company could save additional water by refraining from producing discretionary products like Aquafina. The Company maintains its bottled water position as "healthy and comfortable", while also partially offsetting the environmental impact of the product through alternative means, including packaging weight reduction.
Pesticide Regulation (India)
PepsiCo India's operations were filled with substantial resistance in 2003 and again in 2006, when an environmental organization in New Delhi made a claim that, based on the research, it was believed that the pesticide levels at PepsiCo (along with those of The Coca Company Cola's rivals) beyond the set of proposed safety standards on soft drink ingredients developed by the Indian Bureau of Standards. PepsiCo denied the allegations, and the Indian health ministry has also dismissed the allegations - both questioning the accuracy of data collected by the CSE, as tested by its own internal laboratory without being verified by outside observers. The subsequent dispute prompted a brief ban for the sale of PepsiCo soft drinks and The Coca-Cola Company in India's southwestern Kerala state in 2006; But the ban was reversed by Kerala High Court one month later.
In November 2010, India's Supreme Court overturned a criminal complaint filed against PepsiCo India by the Kerala government, on the grounds that it met local standards at the time of the allegations. The court ruling states that the "percentage of pesticides" found in the tested beverage is "within the prescribed limit of tolerance in respect of the product," because at the time of the test "there is no provision governing the falsification of pesticides in cold drinks." In 2010, PepsiCo was one of 12 multinationals that displayed "the most impressive corporate social responsibility credentials in emerging markets," as determined by the US State Department. Indian Unit PepsiCo receives recognition on the basis of water conservation and safety practices and results accordingly.
Packaging and recycling
Environmental advocates have voiced concern for the environmental impact around PepsiCo's specialty beverage disposal in particular, since the bottle recycling rate for the company's products in 2009 averaged 34 percent in the US. The Company has made efforts to minimize this environmental impact through the development of combined packaging with recycling initiatives. In 2010, PepsiCo announced its goal of creating a partnership that encourages an increase in US beverage recycling rates by up to 50 percent by 2018.
One strategy to achieve this goal is the placement of interactive recycling kiosks called "Dream Machines" in supermarkets, convenience stores and gas stations, with the intention of increasing access to recycling containers. The use of resins to produce plastic bottles has resulted in a reduction in packaging weight, which in turn reduces the volume of fossil fuels required to transport certain PepsiCo products. The Aquafina bottle weighs nearly 40 percent, to 15 grams, with a redesign of packaging in 2009. Also that year, PepsiCo Naked Juice started the production and distribution of the first 100 percent recycled plastic bottles.
On March 15, 2011, PepsiCo launched the world's first plant-based PET bottle. These bottles are made from vegetable materials, such as switch grass, corn skin, and pine bark, and 100% recyclable. PepsiCo plans to use more by-products (manufacturing process) such as orange peel and wheat bran in bottles. PepsiCo has identified a method for creating the same molecular structure as normal petroleum-based PET - which will create a new bottle technology, dubbed "Green Bottle", tastes the same as regular PET. PepsiCo will start production in 2012, and after successfully completing the pilot, intends to move to full-scale commercialization.
Energy usage and carbon footprint
PepsiCo, along with other manufacturers in its industry, has attracted criticism from environmental advocacy groups for the production and distribution of plastic packaging products, which consume an additional 1.5 billion billion gallons (5,700,000 m 3 ) from petrochemicals in 2008. The critics also expressed concern over the volume of production of plastic packaging, which produces carbon dioxide emissions. Beginning in 2006, PepsiCo began developing a more efficient way of producing and distributing its products using less energy while also focusing on reducing emissions. In comparison to energy use in 2009 with recorded usage in 2006, energy use per unit of the company decreased 16 percent in beverage plants and 7 percent in snack factories.
In 2009, Tropicana (owned by PepsiCo) was the first brand in the US to determine the carbon footprint of its orange juice product, certified by Carbon Trust, an outside auditor of carbon emissions. Also in 2009, PepsiCo began testing the so-called "green vending machine" implementation, which reduced energy use by 15 percent compared to the average model used. It developed these machines in coordination with Greenpeace, which describes the initiative as "transforming the industry in a way that will become more climate friendly for a large degree."
Nutrition products
Product diversity
Since its founding in 1965 to the early 1990s, most of PepsiCo's product lines consist of carbonated soft drinks and snacks. PepsiCo expanded its product line substantially during the 1990s and 2000s with the acquisition and development of what its CEO sees as a "good for you" product, including Quaker Oats, Naked Juice, and Tropicana orange juice. The wholesome PepsiCo brand sales reached $ 10 billion in 2009, representing 18 percent of the company's total revenue that year. This movement is becoming more widespread, a healthier product range has been well received by nutritional supporters; although commentators in this area also stated that PepsiCo is marketing its aggressively healthier goods as an unhealthy core product.
In response to a shift in consumer preferences and partly due to increased government regulation, PepsiCo in 2010 showed its intention to grow its business segment, estimating that sales of fruit, vegetables, grains and fiber-based products will amount to $ 30 billion by 2020. To meet that target intended this, the company has said that they are planning to acquire additional health-oriented brands while also making changes to the composition of existing products it sells.
Change of ingredients in Pepsi
Public health advocates have suggested that there may be a link between the main ingredients of snacks and PepsiCo soft drinks soft drinks and increased levels of health conditions such as obesity and diabetes. The company is aligned with the supporters of personal responsibility, stating that foods and drinks with a higher proportion of sugar or salt content are suitable for moderate consumption by individuals who also exercise regularly.
The change in the composition of the product with the nutrients in mind has involved reducing the fat content, moving away from trans fats, and producing products in specific calorie portion sizes to prevent over-consumption, among other changes. One of the previous material changes involves the reduction of sugar and calories, with the introduction of Diet Pepsi in 1964 and Pepsi Max in 1993 - both a variant of their full-calorie counterpart, Pepsi. Recent changes have consisted of reduced saturated fats, of which Frito-Lay was reduced by 50% in Lay's and Ruffles potato chips in the US between 2006 and 2009. Also in 2009, the Tropicana PepsiCo brand introduced a new variation of orange juice (Trop50) sweetened. partly by the Stevia plant, which reduces calories by half. Since 2007, the company also provides Gatorade variants with lower calories, called "G2". On May 5, 2014, PepsiCo announced that the company would remove refractory chemicals known as "Brominated Vegetable Oil" from many of its products, but the time frame was not discussed.
Distribution to children
As public perception puts additional scrutiny on the marketing and distribution of carbonated soft drinks for children, PepsiCo announced in 2010 that by 2012, it will remove drinks with higher sugar content than primary and secondary schools worldwide. This also, under voluntary guidance adopted in 2006, replaced the "full calorie" drink in US schools with "low calorie" alternatives, leading to a 95 percent reduction in 2009 full-calorie variance sales in these schools compared to sales were recorded in 2004. In 2008, in accordance with guidelines adopted by the International Council of Beverages Associations, PepsiCo eliminated the advertising and marketing of products that did not meet its nutritional standards, for children under 12 years of age.
In 2010, First Lady Michelle Obama started a campaign to end childhood obesity (titled Let's Move!), Where she sought to encourage healthy food choices in public schools, improve nutrition labeling, and increase physical activity. for children. In response to this initiative, PepsiCo, along with food producers Campbell Soup, Coca-Cola, General Mills, and others in an alliance called "The Healthy Commitment Weight Foundation", announced in 2010 that the company will collectively cut a trillion calories from Their products are sold at the end of 2012 and 1.5Ã, trillion calories by the end of 2015.
See also
- Cola war
- Joan Crawford
- List of assets owned by PepsiCo
- Pepsi Stuff
References
External links
- Official website
Source of the article : Wikipedia
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