Weather Channel is America's basic cable and satellite television channel, owned by Entertainment Studios Byron Allen. Its headquarters are located in Atlanta, Georgia.
Launched on May 2, 1982, the channel broadcasts weather forecasts and weather-related news and analysis, along with documentaries and weather-related entertainment programs. The sister network, Weatherscan, is a digital cable and satellite service that offers 24-hour local automatic forecasts and radar imagery.
The previous Weather Channel parent company, The Weather Company (part of IBM since 2016), also provides estimates for terrestrial and satellite radio stations, newspapers, mobile apps and websites, including extensive online presence at weather.com. The Weather Channel continues to license brand assets and weather data from IBM.
In January 2016, the Weather Channel was received by 88 million American households.
Video The Weather Channel
History
The Weather Channel was founded on July 18, 1980, by veteran television meteorologist John Coleman (who, at the time of the establishment of the channel, had previously served as head of meteorologists at ABC-owned and operated stations at WLS-TV in Chicago and as a forecaster for > Good Morning America ) and Frank Batten, then president of the original owner of the channel, Landmark Communications (now Landmark Media Enterprises). The channel was launched at 8:00 am. Eastern Time on May 2, 1982. Originally, regional and local information was obtained by the National Weather Service for broadcast. Since 2002, all estimates have been made on location in Atlanta.
Current
The Weather Channel uses exclusive proprietary equipment that inserts information about current and future local weather conditions, and weather warnings issued by the National Weather Service and Hurricane Prediction Center and National Hurricane Center, when viewed on cable providers. The original WeatherStar technology has been upgraded on a larger cable system to IntelliStar, which combines "Local Vocals" to announce current conditions, weather bulletins, and detailed local estimates. Satellite subscribers, IPTVs and some smaller cable providers initially only looked at a collection of local TWC forecasts for major cities across the US, as well as national and regional satellite and radar imagery, as well as severe weather warnings and weather alerts. However, satellite subscribers with newer systems or interactive TV receivers have a choice of "roundup" or local estimates. For cable and satellite viewers, popular music (formerly smooth jazz) plays in the background during this segment. Some of the older WeatherStar units are still used by small cable companies that are unable to upgrade to IntelliStar. WeatherStar units can also coat text-based local contact information through national feeds during certain business ads served on the channel.
The Weather Channel operates services based on a modified version of WeatherStar technology called Weatherscan, a separate non-network TV channel that constantly displays local and regional conditions, and forecasts, along with The Weather Channel logo, and on some cable systems, advertising.
The Weather Channel also runs websites in Latin America ( Canal de Tiempo ), Brazil ( Canal do Tempo ), United Kingdom ( Weather Channel ) , France ( MÃÆ'Ã… © tÃÆ' Â © o 123 ) and Germany ( Wetter 123 ). TWC only runs its US channel, even though it generates international forecasts. The Weather Channel also has Weather stations at US national universities (MIT, University of California), England (Oxford University, Lancaster University) and Mete Arctic Global Station and International Space Station.
The definitive history of networking, The Weather Channel: The Improbable Rise of Media Phenomenon, by Jeffrey L. Cruikshank and co-founder of the Frank Batten network, published by Harvard Business Press in May 2002, in honor of the anniversary to 20 TWC.
Sell to NBCUniversal, Bain, and Blackstone
On January 3, 2008, Landmark Communications placed The Weather Channel and its assets for sale. On July 6, 2008, NBC Universal, Bain Capital and Blackstone Group agreed to jointly purchase The Weather Channel from Landmark, making it the first ownership change channel in 26 years. This sale was completed on September 12, 2008. NBC Universal also has NBC Weather Plus, a rival service brought by and displaying content from NBC's local network network affiliate network; the service announced its termination three months later. The over-the-air digital sub-channel that carries Weather Plus has switched to the same format as The Local AccuWeather Channel, saves the Weather Plus machine, or diverts the affiliate to another network such as this TV or Retro Television Network; some have been completely closed.
From November 2008 to February 2009, The Weather Channel laid off seven camera experts in the long run: Kristina Abernathy, Eboni Deon, Kristin Dodd, Rich Johnson, Cheryl Lemke, Mark Mancuso and Dave Schwartz (Schwartz will return to TWC on the month April 2014). , but died of cancer on July 30, 2016). With the exception of Deon, all have been on the air for over ten years, and three of them have been employed by the network for over twenty years. In July 2010, The Weather Channel ended Bill Keneely, the last of the meteorologists on camera who appeared on the network's first broadcast in 1982. In December of that year, the network was also dismissed by meteorologist Nicole Mitchell, who would later file a lawsuit against The Weather Channel in 2012, declaring that it has been terminated because the channel's new owner does not approve of the time required for his simultaneous duties as a Captain in the US Air Force Reserve as one of the "Hurricane Hunters" teams; the reserve task is protected by US law (Mitchell later served as chief meteorologist at Al Jazeera America, which for the time also employed Eboni Deon).
Inevitably, NBC's on-air meteorological merger began in May 2009. Former meteorologist NBC Weather Plus Todd Santos joined The Weather Channel on May 2 that year. Al Roker from NBC's Today begins a one-hour morning program called Wake Up With Al , alongside meteorologist Stephanie Abrams later in the summer. However, for New York City-based forecasting operations (used for forecasts on MSNBC and CNBC, for example), NBC Weather Plus estimates, radar and graphics systems remain in place, with banners altered to conform to the Weather Channel chart scheme. On September 10, 2009, The Weather Channel founder Frank Batten died.
Next year
In January 2012, David Kenny took over as chief executive officer of The Weather Channel, replacing former AOL executive Mike Kelly, who had been appointed CEO of the company in the summer of 2009. Despite all operations, sales and marketing support and most employees are in the office center in Atlanta, Kenny refused to move there, and continued living and working from his home in Boston, visiting Atlanta once or twice per quarter. This is contrary to general corporate policies that hinder telecommuting for most employees. Then in 2012, The Weather Channel's parent company changed its name from The Weather Channel Companies to The Weather Company. The company also purchased competitive weather services and the Weather Underground web site in the same year. On March 10, 2015, Verizon FiOS dropped The Weather Channel and WeatherScan for their opponents AccuWeather.
On September 9, 2015, the channel announced a phased update of its program schedule during 2016, where the channel would gradually shift its focus back to the ranks based on estimates; channel canceled Build with Al (citing high production costs as manufactured in New York City rather than Atlanta) and announced that AMHQ will be reformatted as program weather focus (eliminating lifestyle segments ), with Stephanie Abrams taking over as host while the original host Sam Champion will be a contributor to the prime time schedule starting November 2nd. The network also announced it will no longer use the original long-term format, and extends life forecasting programming on its schedule throughout 2016 after all the long-term programs already in development have concluded their journey. In a memo sent to network staff by Weather Company CEO David Kenny, cited refocusing on a weather-based program was conducted on the grounds that "our most passionate fans came to us for the weather and science behind the weather, not our original show." About 50 employees TWC - including production, engineering, and finance staff - was laid off, and budget television channels reduced to focus investment on Internet companies and mobile properties.
The channel's native format is similar to cable news and information networks. Since the creation of the series Atmosphere in 2000 and Storm Stories in 2003, The Weather Channel has seen a gradual transition to a mix of weather forecast programming and weather-related entertainment programs. which parallels the launch of the Weatherscan sister network, the evolution of the ever-active "L" bar/weather, the development of weather.com and popular branded mobile apps, and an increased look and interest in documentary programs on weather topics. In November 2013, the channel introduced a new "weather all-time" initiative in response to criticism; all original programs - renamed under the Natural Drama tagline - now have direct relevance to weather-related subjects, and the network re-emphasizes its promise to interfere with native programming both regionally and nationally during major weather events; In addition, The Weather Channel extends the appearance of a lower screen line (which also undergoes design changes as part of the introduction of new graphics packages) to commercial breaks and through the entire program's original broadcast.
In August 2015 a report emerged that the owner of The Weather Company was considering the sale of all or part of the venture, after hiring Morgan Stanley and PJT Partners to explore their options. On October 28, 2015, it was announced that IBM would acquire most of The Weather Company's assets, including weather.com, Weather Underground, related mobile applications, and base data platform, for an undisclosed amount. IBM plans to utilize Watson's technology as part of the acquisition, forecasting its use for weather analysis and forecasting. The deal, which was closed the following January, excludes The Weather Channel itself, which is owned by the Bain/Blackstone/NBC Universal Consortium, and signed a long-term licensing agreement with IBM for the use of weather data and "The Weather Names and Branding.
In August 2016, reports surfaced that Sinclair Broadcast Group expressed interest in acquiring ownership of The Weather Channel.
Sold to Entertainment Studios
On March 22, 2018, Entertainment Studios Byron Allen announced its intention to acquire The Weather Channel's television assets from the NBCUniversal/Bain/Blackstone partnership. The true value is kept secret, but is reported to be about $ 300 million; Non-television channel assets, which were sold separately to IBM two years earlier, were not included in the sale.
International version
Over the years, efforts to broadcast the international version of TWC - regardless of the Australian version of the Weather Channel (now the Sky News Weather Channel) - have failed. TWC also operates a website that provides local forecasts in Brazil, France, Germany, India, Latin America and the UK, but some of these sites appear to have not been developed further since 2003. The Weather Channel also shares radar imagery and forecasts with The Weather Network in Canada , especially for the Canadian Weather Channel forecasts.
- The US Weather Channel version began operating from September 1, 1996 to January 30, 1998, when it was closed due to low views. It shares channel space with Sky Movies Gold/Sky Box Office 2, The Racing Channel and Galavision, aired for five hours a day. It is designed for cable because it has local weather information for a particular area; in some areas, it is done on cable providers 24 hours a day.
- TWC also operates The Weather Channel Latin America, a Spanish-language network serving Mexico, Puerto Rico, and South America. This network was launched in 1996 and Brazilian Portuguese-speaking feed launched in 1998; it ceased operations on December 20, 2002 due to budget cuts. The three original on-camera hosts of the channel were Paola Elorza, Sal Morales, and Mari Carmen Ramos; the three left the channel within a year of its launch and each worked for Univision in Miami, Telemundo in Los Angeles, and CNN International in Atlanta.
Maps The Weather Channel
Local at 8s
From the start, The Weather Channel has broadcast segments that provide local weather observations and estimates generated by the WeatherStar system ("STAR" to be an acronym for Satellite Transponder Addressable Receiver), exclusive computer units mounted on individual cable provider headers. Until 1995, the forecast segment was broadcasted at various times every hour, but is currently displayed at the time ending in "8" - thus, in 1996 (although it will not be used full-time until 2002), the channel adopted "Local on 8s" as a title for the segment (although the local approximate segments served on the channel are reduced to one time per half hour each time the non-estimated air program). With the introduction of the IntelliStar system (the sixth-generation STAR system, introduced in 2002), traffic information is also generated that provides flow, road and accident information for metropolitan areas where traffic.com (via TrafficPulse service) provides traffic data; However, this feature is removed from the programming "IntelliStar" programming flavor (special segment settings played during individual local estimates) when traffic.com terminates content agreements with TWC in 2010.
The WeatherStar system also utilizes the Lower Display Line (LDL) that appears at the bottom of the screen during all programs (as of November 2013, limited to local and national estimates only, temporarily removed from the screen during commercial breaks), providing current conditions for specific locations and two or three cities within 15 miles, almanac data and forecasts on cable headend using the IntelliStar system, and only current conditions and forecasts on cable headend using STAR models from WeatherStar XL and later. The WeatherStar unit also allows cable providers to scroll text messages when in use, including the ability to broadcast bad weather warnings and warnings applicable to jurisdictions where the WeatherStar system cable headend is located and the surrounding area.
Related services
Television
Radio and newspaper presentations
The Weather Channel provides an estimate for satellite radio provider Sirius XM Radio in the United States. Both services run regional forecasts at one station, and operate several individual stations that provide a combination of weather and local traffic information for major metropolitan areas.
TWC also maintains content partnerships with a number of local US radio stations to provide local estimates, using separate broadcasters from meteorologists seen on television channels. For some affiliates, The Weather Channel provides a limited number of live coverage during local bad weather events (with Georgia-based broadcasters linked via ISDN). The distribution of TWC radio content is currently handled by Westwood One.
Similarly, The Weather Channel also provides weather reports for newspapers across the United States. This includes a half-page national estimate for USA Today , which TWC provides content until September 2012, when its AccuWeather rival replaces The Weather Channel as a paper forecast provider with TWC forecasts replaced by AccuWeather on USAToday.com. months later.
Online services
TWC provides many special forecasts for online users through its website, weather.com, including homes and gardens, as well as event planning forecasts. The third-party web analytics providers Alexa and SimilarWeb rank this site as the most visited website on the 146 and 244 websites in the world respectively, in July 2015. SimilarWeb rates this site as the second most visited weather website in the world, attracting more than 126 million visitors per month.
It also provides WAP access for mobile users, desktop widgets for quick reference by computer users, and customized weather feeds for each website. Mobile phone subscribers can also receive local forecasts from TWCs sent to their phones via SMS by sending a text message with their zip code to 42278 (meaning "4cast"). The Weather Channel also provides weather forecasts for other online services including Yahoo !.
In addition, The Weather Channel manages applications for iPhone, iPad, Android, Apple TV, Kindle Fire, and Windows mobile platforms and tablets. TWC previously retained two versions of its mobile app: a free version that incorporates ads and paid versions called "TWC Max" that do not show ads, which was last stopped in favor of all ad supported models on January 6, 2014. Apart from forecast information location-based weather, the app provides radar maps, and seasonal and tropical updates, and social media-related functions that track weather-related Twitter messages and allow users to send weather alerts to Facebook friends. This channel also disseminates bad weather information, and photos and videos submitted by meteorologists and viewers, in its Twitter feed (@TWCBreaking, which also serves as a hashtag that can be used for posts).
In July 2012, The Weather Company (former owner of The Weather Channel) purchased a competitive weather website, the Weather Underground. Although The Weather Channel is already successful with its own mobile app, it plans to use digital forecasting networks and tracking the Weather Underground website to boost its digital growth. The Weather Underground operates separately from The Weather Channel and continues to provide its own estimates, although its website includes some weather and video content from TWC.
The weather.com website and most of The Weather Channel's digital assets were sold to IBM in January 2016.
Programming
The weather forecast program consisted of all TWC schedules prior to the inclusion of original weather-related programs - referred to in network promotional materials and press releases as "long-term programming" - in 2000 (with some breakaways from its predecessor program, beyond the education program The Weather Classroom , the original program generated as part of the cable television initiative in the Classroom initiative). The number of hours devoted to the in-studio TWC forecast program has steadily eroded since then. These broadcast studio programs are aired regularly from 5:00 to 8:00 pm. Eastern Time on weekdays and 5:00 to 1:00 pm Eastern time on weekends and public holidays. AMHQ airs the working day between 5:00 and 9:00 am Eastern Time; this was followed by The Weather Channel's flagship program, Live Weather Center broadcast from 9:00 to 6:00 pm. East, and the network night program,
The Weather Channel also broadcast special documentary/entertainment series and specials related to the weather. These programs take place from 8:00 am. until 05:00 Eastern time on weekdays and at 01:00 noon. until 5:00 am Eastern Time on weekends and public holidays (they also run from 1:00 pm to 5:00 pm Eastern Time on Mondays). During adverse weather events affecting parts of the United States, The Weather Channel can precede original programs to broadcast a special Weather Center Live edition (which moves the color of the word "LIVE" from blue to red) to provide coverage and long-term analysis to stop; in some instances, the on-air graph (including the Lower Display Line) may be black-and-red (similar to the color used by WCL); pre-emptions vary between locally (isolated for audiences in certain affected areas) and national, depending on the impact of weather/story phenomena and if the local provider uses the later WeatherStar model unit that allows the use of dual feeds that can replace the programming with coverage long-term weather in a certain area. Also, during all of these events, the jingle used by WCL is used to replace the normal in Local on 8s.
Movies
In a move that provoked controversy with many older viewers, The Weather Channel began airing a weather-related film on Friday night on October 30, 2009. The first feature aired by the channel was the 2000 film The Perfect Storm
After December 2009, these weekly films were temporarily suspended for running the Weather Center , which has been live throughout the primetime for the rest of the working week. Despite the controversy, Friday night movie blocs resumed on March 26, 2010 under the title "Flick and Forecast," co-hosted by Weather Channel meteorologist Jen Carfagno and contributor MSNBC TourÃÆ'Â ©, with the documentary Into Thin Air: Death at Everest . During the broadcast, the Lower Display Line that usually appears on the TWC shows to provide local weather information (with breakaways during forecasts and most long form programs only for commercial breaks) has been removed, appearing only a few times every hour during the movie in place of the standard segment "Local on the 8s ", with a translucent TWC logo bug appearing at other times during the movie when LDL is not on the screen.
While the movies featured in the "Flick and Forecast" block are related to the weather in some form, some of the featured films (such as Misery and Deep Blue Sea ) have only minimal ties for the weather. On May 31, 2010, NewsBlues reported a Weather Channel decision to cancel the block of films, in part due to audience criticism of the film shown on what was intended as a news and information channel, as well as a snap that occurred during the April 2010 tornado outbreak which caused the movie to be scheduled to run instead of bad weather coverage from wall to wall. The "Flick and a Forecast" presentation was then replaced by an additional hour of Weather Center and a two-hour block from the original long-form program.
Recent famous personality
Meteorologist on camera
- Stephanie Abrams: AMHQ (2003-present)
- Mike Bettes: Meteorologist, Weather Underground and major tornado tracker (2003-present)
- Jen Carfagno: AMHQ (2003-present)
- Kelly Cass: AMHQ Weekend (2000-present)
- Paul Goodloe: Weekend Refill (1999-present)
- Maria LaRosa: Weekend Recharge (2010-present)
- Reynolds Wolf: AMHQ Weekend (2012-present)
Specialist
- Jim Cantore: Storm specialist, AMHQ co-anchor (1986-present)
- Greg Forbes: Bad Weather Expert (1999-present)
- Bryan Norcross: Tropical Weather Specialist (2010-present)
Journalist
- Dave Malkoff: Field/Feature Reporter (2012-present)
- Mike Seidel: Meteorologist, field reporter (1992-present)
Former personality
- John Coleman: Founder of Weather Channels; deceased
- John Hope: Meteorologist/hurricane 1982-1998; deceased
- Vivian Brown: 1986-2015
- Crystal Egger: 2010-2013; most recently with KNBC in Los Angeles
- Al Roker: 2009-2015; co-host is currently Today
- Dave Schwartz: 1991-2008, 2014-2016; deceased
- Sam Champion: 2014-2016
- Anaridis Rodriguez: 2014-2017; now on WBZ-TV
Branding
Logos
The first and most famous logo on the Weather Channel is a blue rectangular box with rounded sides that debuted with The Weather Channel's First Aircast on May 2, 1982. The logo was revised in 1996, with corners becoming less round and the logo slightly flat. The URL text weather.com was permanently added under the logo in 1999. On August 15, 2005, the logo was overhauled; the logo becomes a straight square with no white trim on the edge and "The Weather Channel" text becomes case-oriented and left-justified title, similar to Canadian sister channel The Weather Network. The 25 year warning logo used in 2007 featured a blue white box connected to the current logo with the text "25 YEARS" in it in blue.
When NBCUniversal acquired the network in 2008, the network has participated in the "Green is Universal" campaign, which occurs twice a year, usually during April and November. The network logo changes to green as part of a campaign that promotes environmental preservation.
Slogan
- 1982-1983 : We Take the Weather Seriously, But Not Myself.
- 1983-1984 : Cable Television Network for American Lifestyle.
- 1984-1986 : Ventilating America.
- 1986-1991 : You Need Us, Weather Channel, for Everything You Do.
- 1991-1996 : Weather You Can Always Turn On.
- 1996-1998 : No Place on Earth Has Better Weather.
- 1998-2001 : Keeps you in front of Storm
- 2001-2005 : Direct With It.
- 2005-2008 : Bringing Weather to Life.
- June 2-end of 2008 : Weather Never Seen Better.
- 2009-early 2010 : Weather Sound. Listen, Look, Jump It.
- 2013-current : Extraordinary Outside.
- 2015-2016 : Where You Got Your Weather Problem.
- 2017-Now : Believe Us to Attend. (Current campaign campaign)
Controversy
Cable and satellite carriage dispute
Dish Network carriage dispute
On May 20, 2010, Dish Network announced that it dropped The Weather Channel at 12:00 am Eastern Time that day supporting a similar weather information channel, The Weather Cast. The train dispute over tariffs on which The Weather Channel asked Dish Network to pay: from 11 Â ¢ per customer per month up to 12 Â ¢, a 9% increase, for $ 140,000 per month. The dispute also occurs in the Weather Channel programming format that switches from information-based channels to entertainment-based services. The Weather Channel said in a statement, "Dish has chosen to be the first distributor to drop The Weather Channel instead of paying industry-standard tariffs the industry has agreed to pay", and encourage Dish Network customers to switch to other payments for television providers. Dave Shull, senior vice president for programming for Dish Network, says The Weather Channel costs more difficult for satellite providers to justify payments as more people receive weather information via the internet and cellular services: "They are looking for increased bids when I feel like there is a real migration to the Web, and it's hard to really justify the current rate increase. "
On May 24, 2010, The Weather Channel announced that it had reached a new multi-year train agreement with Dish Network, whose terms of finance were not disclosed. Despite the earlier announcement that The Weather Channel will be canceled, the channel was never officially removed from Dish Network. The Weather Cast ceases operations to anticipate the launch of Weatherscan-based services announced as part of an agreement that will provide local weather information for Dish Network customers. The proposed film is scheduled for Friday after the deal was beaten (May 28), Gorillas on the Mist , canceled for a six-hour marathon Tornado Road .
DirecTV rail dispute
DirecTV removed The Weather Channel from its ranks at 12:00 Eastern Time on January 14, 2014, after the parties could not reach agreement on a new carriage agreement; as a result, DirecTV became the first major pay-TV provider to drop channels in its history. Two weeks before the channel train agreement was set to expire on December 31 (after the deadline for a new two-week extended transport agreement), satellite providers began bringing WeatherNation TV (The Weather Cast's successor and owned by WeatherNation, LLC) on channel 361 on December 16, 2013 - placing the channel next to the Weather Channel slot on channel 362; WeatherNation replaces the Weather Channel on channel 362 - while still being carried on channel 361 - when TWC is pulled.
Weather Channel Chief executive officer David Kenny stated that he offered DirecTV the best rate for his program (according to SNL Kagan, the average carriage cost of The Weather Channel at the time was 13 ¢ per subscriber), and condemned the removal of the satellite provider channel by stating that it putting a profit ahead of public safety. Representative for DirecTV stated that he added WeatherNation TV in response to a customer complaint about the number of reality programs on The Weather Channel, which is estimated to have reached 40% of his daily schedule (WeatherNation TV, which outside DirecTV's chariot mainly carried on broadcast television stations as affiliates the main channel or the digital multicast service, does not run the program out of the estimates with the only disturbance in the weather coverage of affiliates who bring the children's program to meet the requirements of the FCC education program, however, WeatherNation has been criticized for the lack of a live program, which TWC provides, especially during significant weather events). DirecTV states that weather information is also available through broadcast television stations conducted as part of the local channel level, as well as emergency channels designated by the provider. The Weather Channel responds by serving ads that encourage people not to subscribe to DirecTV by parodying the popular "When you..." ad campaign, this one is:
On April 8, 2014, The Weather Channel and DirecTV both stipulated a new agreement (TWC decided to change its program arrangement by cutting the number of reality programming on weekdays by half, limiting them to nightly schedules, in response to complaints from DirecTV customers), with providers restore channel on channel 362 next day. Access to local weather content using the red button feature does not return until May 2, 2014. Removal
by Verizon FiOS
Verizon FiOS dropped The Weather Channel and its Weatherscan twin network from its ranks at 12:00 Eastern Time on March 10, 2015, after the two sides could not reach agreement on a new transport agreement. The service has been replaced by the AccuWeather Network (which was launched on March 10) and the widgets provided by FiOS show the estimated content provided by WeatherBug. There was no public announcement of deletion of up to 12 hours after the TWC and Weatherscan were withdrawn. The Weather Channel offered a cheaper deal to Verizon FiOS, who declined the offer. Verizon mentions the widespread availability of internet and mobile apps for consumers to access weather content any time of the day as an excuse to drop TWC and its services. It is not known whether Frontier FiOS customers in the group previously served by Verizon were affected, including (from 1 April 2016) a group recently acquired from California, Texas, and Florida.
A representative for the network said in a statement, "We were disappointed when, without a warning yesterday, March 9, Verizon FiOS dropped The Weather Channel from their lineup while our company continues to be in active conversation about contract extensions FiOS customers have enjoyed a service pack from The The Weather Channel includes networks, Weatherscan, On-Demand, Weather Widgets, and streaming on mobile devices.In the winter with record-breaking storms and severe weather, The Weather Channel responded with non-stop live coverage, including the ongoing presence of our crew. reporting directly from affected communities in Verizon FiOS's footsteps, resulting in The Weather Channel being the only major cable network that grew in February. "
The Weather Channel has previously signed an extension agreement with major providers incorporated in National Cable Television Cooperative (NCTC), including Time Warner Cable and Cox Communications. However, the channel's representatives were surprised that "Verizon FiOS will deny their customers access to the best weather coverage and expertise that can only be provided by the Weather Channel." While Verizon claims it was a long-term business decision (not a transport dispute) it created, the Weather Channel launched the campaign, initially urging viewers to contact FiOS about restoring cable channels and services. But, seeing that Verizon is not planning on bringing its channels and services back in the near future, the Weather Channel is now urging viewers to switch providers.
Naming a winter storm
In the fall of 2012, The Weather Channel begins to give a name to the main winter storm system. Channel management declares the decision to start naming the famous winter storm comes as a way to more easily spread knowledge and raise awareness. By naming winter storms, TWC declares that the public will more easily follow the information of the storm, social media will be able to refer and discuss storms, and people will more easily refer to the storm after it happens. Most independent sources identify the use of the name of the winter storm by The Weather Channel as a friendly search engine optimization branding form.
The first winter storm to be named by TWC was a Nor'easter who hit the East Coast of the United States in November 2012, named after the Greek goddess Athena. During the 2012-13 season, The Weather Channel named 27 winter storms (Athens, Brutus, Caesar, Draco, Euclid, Freyr, Gandolf, Helen, Iago, Jove, Khan, Luna, Magnus, Nemo, Orko, Plato, Q, Rocky , Saturn, Triton, Ukko, Virgil, Walda, Xerxes, Yogi, Zeus and Achilles). During the 2013-14 season, The Weather Channel named 26 winter storms (Atlas, Boreas, Cleon, Dion, Electra, Falco, Gemini, Hercules, Ion, Janus, Kronos, Leon, Maximus, Nika, Orion, Pax, Seneca, Titan , Ulysses, Vulcan, Wiley, Xenia, Yona and Zephyr). Several factors are considered when deciding whether to mention winter storms or not. These include, but are not limited to, snow forecasts and other precipitation, wind speed, and storm times.
The Weather Channel has given the reason behind their decision to mention certain storms, especially Athena, Brutus, Gandolf, Iago, Khan, Luna, Magnus, Nemo, Saturn, and Virgil.
In response, the National Weather Service announced on November 7, 2012, that it would not recognize the names of Weather Channels for winter storms, stating in a press release that "does not use the name of a winter storm in its products." Similarly, references to names are generally limited to TWC-provided forecasts seen on NBC news programs.
In popular culture
- Movies Back to the Future Part II has a futuristic version of The Weather Channel that looks similar to today's logo in 2015 (but centered, in italics and without a blue box and with Earth).
- In the movie The Day After Tomorrow, The Weather Channel shows a tornado warning for Los Angeles.
- In the movie Home Alone 3 , The Weather Channel shows an estimate for Chicago when a child is watching The Weather Channel.
- At the end of season 9 of the sitcom Friends , Rachel Green (played by Jennifer Aniston) listened to Weather Channel in her Barbados hotel room, when TWC meteorologist Alexandra Steele's camera said it was bright in New York City (regular settings for series); Rachel, as a result, frankly calls it a "weather prostitute".
- The Weather Channel is featured in the movie Sharknado 2: The Second One , which is aired on Syfy's sister property (via NBCUniversal).
- The Weather Channel is mentioned in the Ziggy comic for November 25, 2015.
See also
- Weather media in the United States
- Weather Network - Category Canada Cable and satellite channels tailored for weather forecasts.
- WeatherStar - A series of special computer units installed at the head of a cable television provider that spread weather data.
- The Weather Company - The parent company of The Weather Channel.
References
External links
- Weather Channel
- The Weather Company's official website
- The Underground Underground website
Source of the article : Wikipedia
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