Danone is a French multinational food product company based in Paris and established in Barcelona, ​​Spain. The company is registered in Euronext Paris where it is a component of the stock market index of CAC 40.
Danone is present in more than 130 markets and generates sales of EUR21.9 billion ($ 25.7 billion) by 2016, with more than half in developing countries. By 2015, fresh milk products represent 50% of total group sales, early life nutrition 22%, water 21% and medical nutrition 7%.
Video Danone
History
Name
Danone was founded by Isaac Carasso, who began producing yogurt in Barcelona, ​​Spain in 1919. This brand was named Danone, which translated into "little Daniel", after his son Daniel Carasso.
In 1929, Isaac Carasso moved the company from Spain to France, opening a factory in Paris. In 1942, Daniel Carasso moved the company to New York. In the United States, Daniel Carasso partnered with Swiss-born player Juan Metzger, and changed the brand name to Dannon to sound more like an American.
In 1951, Daniel Carasso returned to Paris to run a family business in France and Spain, and American business was sold to Beatrice Foods in 1959; it was bought back by Danone in 1981. In Europe in 1967, Danone joined Gervais, the leading producer of fresh cheese in France, and became Gervais Danone. In 1973, the company joined the bottle maker BSN. The company was renamed Groupe Danone in 1983.
Strategic Reorientation
The acquisition initially took the form of vertical integration, acquired Alsatian Kronenbourg beer and Evian mineral water which is the glass maker's biggest customer. This step provides content to fill factory bottles. In 1973, the company merged with Gervais Danone and began to grow internationally. In 1979, the company abandoned glass making by removing Verreries Boussois. In 1987, Gervais Danone acquired the European biscuit manufacturer GÃÆ'Ã… © nal Biscuit, owner of the LU brand, and, in 1989, he bought the European biscuit operation Nabisco.
In 1994, BSN changed its name to Groupe Danone, adopting the most famous international brand name of the group. Franck Riboud succeeded his father, Antoine, as chairman and chief executive officer of the company in 1996 when Riboud senior retired. Under Riboud junior, the company continues its focus on three groups of products (milk, beverages, and cereals) and breaks away from some activities that have become non-core.
In 1999 and 2003, the group sold 56% and 44%, respectively from its glass-cup business. In 2000, the group also sold the majority of European beer activities (the Kronenbourg brand and the 1664 brand were sold to Scotland & Newcastle for £ 1.7 billion, the Italian cheese and meat business (Egidio Galbani Spa) was sold in March 2002, as well brewing activities in China, the British company ( Jacob's ) and Irish biscuit operations were sold to United Biscuits in September 2004. In August 2005, the Group sold its sauce business in the United States of America and the United States (HP Foods), in January 2006, the Asian sauce business (Amoy Food) is sold to Ajinomoto, although Danone continues to grow internationally in its three major business units, emphasizing health and well-being.
In July 2007, it was announced that Danone had reached an agreement with Kraft Foods Inc. (now Mondel? Z International) to sell its biscuit division, including LU and Prince brands, for around EUR5.3 billion. Also in July 2007, a cash offer of EUR12.3 billion by Danone for Dutch baby food and Numico clinical nutrition company was approved by both councils, creating the world's second largest baby food producer.
Danone acquired the Unimilk group of companies in Russia in 2010 and Wockhardt group nutrition activities in India in 2012. In mid-February 2013 Danone announced their intention to cut 900 jobs or about 3.3 percent of their 27,000 European workers.
Since 2013, Danone has accelerated its development on the African continent, especially with the acquisition of controlling interests at Centrale Danone in Morocco and equity interests in Fan Milk in West Africa and Brookside in Kenya.
Maps Danone
Corporate governance
Danone is chaired by the CEO and Chairman and Board of Directors.
- Chairman of the Board of Directors Danone: Franck Riboud CEO
- : Emmanuel Faber
On April 28, 2016, 15 members of the Board of Directors and the Secretary of the Board of Directors included
- Franck Riboud - Chairman of Danone's Board of Directors
- Emmanuel Faber - Vice Chairman of Danone's Board of Directors and CEO
- Bruno Bonnell - Chair of I-VOLUTION
- Jacques-Antoine Granjon - Chairman and Chief Executive Officer of Vente-privà © e.com
- Jean Laurent - Chairman of Independent Director Danone and Chairman of the Board of Directors FonciÃÆ'¨re des RÃÆ' Â © gions
- BenoÃÆ'®t Potier - Chairman and Chief Executive Officer of L'Air Liquide SA
- Jean-Michel Severino - Head of I & P SARL (Investisseurs & Partenaires)
On 1 July 2017 members of the Executive Committee are as follows: Emmanuel Faber - Vice Chairman of Danone's Board of Directors and CEO, was appointed Executive Committee in 2000.
Head Office
Danone's headquarters has been located in Paris's 9th arrondissement since 2002.
Top brands
The Danone brand portfolio includes international brands and local brands. In 2016, the main brands are Activia, Actimel, Danimals, Yocrunch, waters including Evian, Aqua, Volvic, Aptamil, Badoit, Font Vella (es) and Damavand (Iran), and medical nutrition products including Nutricia.
Joint ventures
In some areas, Danone has adopted a growth strategy through joint ventures, particularly in fast-growing emerging markets representing more than 50% of its sales.
Danone signed a joint venture with Al Safi in Saudi Arabia (2001), Yakult in India (2005) and Vietnam (2006), AlquerÃÆ'a in Colombia (2007), and Mengniu in China (2013-2014).
Bangladesh
In November 2005, Franck Riboud met Muhammad Yunus, founder of Grameen Bank and then 2006 Nobel Peace Prize winner. The two discussed at length their ideas about the development of poor countries and found that their areas of expertise complement each other. As a result, in 2006, Grameen Bank and Danone formed a company called Grameen Danone Foods, a social business in Bangladesh.
Grameen Danone Foods Ltd. produces a yogurt called Shokti Doi containing protein, vitamins, iron, calcium, zinc and other micronutrients that aim to fill the children's nutritional deficit in Bangladesh. Shokti Doi sells for 6 euro cents, a price that research finds affordable for the poorest families. The pursuit of profitability is based only on criteria such as improving public health, creating jobs, reducing poverty and protecting the environment. The profits earned by the company are reinvested in expanding and running the business.
India
In 1995, Danone and Britannia Biscuits established a joint venture in India. It was discontinued in 2006, following arbitration at the Bombay High Court. In 2012, Danone acquired Wockhardt's nutrition business, including the Dexolac brand, Farex, Nusobee, and Protinex, in India.
Under a 1995 joint venture agreement to acquire Britannia Industries, Danone agreed not to launch a food brand in India without the approval of the Wadia family. Partners also agree to the right of first refusal to another partner if there are others who want to leave.
Danone also produces Yakult in India under a 50:50 partnership.
Israel
In March 1996 Danone signed an agreement to buy 20 percent of Strauss Group, Israel's second largest food producer. Since the 1970s, Strauss Dairies has a series of partnerships and knowledge agreements with Danone.
China
Danone has invested in China since 1987. It is one of Danone's top 5 markets.
Milk Sunny
In 2001, Danone acquired a 5% stake in Bright Dairy and, in March 2005, doubled its shareholdings, and again, to 20%, in April 2006, becoming the third largest shareholder after Shanghai Milk Group and S.I. Food.
The parties announced in October 2007 that Danone would sell its shares by selling them to two other major shareholders with small profits. Bright Dairy said Danone would pay 330 million yuan (EUR31 million) to end the distribution and existing production agreements with him.
Wahaha
Hangzhou Wahaha Group, the largest beverage manufacturer in China, and Danone entered a joint venture of dairy products in 1996, in which Danone holds 51%. It was praised by Forbes magazine as "showcase" joint venture.
However in 2005, Danone noted that in addition to 39 joint venture structures, 60 factories and distribution companies produce and sell drinks illegally under the Wahaha brand. Danone made several attempts to take over Wahaha's shares outside the joint venture, but was rejected by General Manager Wahaha, Zong Qinghou. Danone and Zong Qinghou have signed an agreement in December 2006 that allows Danone to purchase a majority stake in this non-JV operation. However, Zong has second thoughts about the deal and denied, claiming the offer was underpriced and persisted at a higher price than Danone.
The dispute took the form of a trademark dispute, and Danone filed an arbitration in Stockholm on May 9, 2007. On June 4, Danone filed a lawsuit at the Los Angeles Superior Court against Ever Maple Trading and Hangzhou Hongsheng Beverage Co Ltd, the company controlled by Zong, and his daughter.
In 2009, an agreement was reached between the two parties. Danone left the Danone-Wahaha joint venture and sold his stake (51%) to his former Chinese partner.
Mengniu
On May 20, 2013, Danone announced a strategic investment (4.0%) in Mengniu, China's leading dairy company, through an agreement with COFCO (the largest state-owned food company in China as the majority shareholder in Mengniu). Later, Danone increased his interest in Mengniu from 4.0% to 9.9%. In 2016, Danone is Mengniu's second shareholder.
In addition, in May 2013, a joint venture was created between Danone and Mengniu to grow the category of fresh milk products.
On October 31, 2014, Danone, Mengniu and Yashili announced that they had signed an agreement allowing Danone to take part in Yashili's private placement of EUR437 million, at HK $ 3.70 per share. After completing the suscription, Mengniu and Danone each own 51.0% and 25.0% ownership in Yashili.
Russian
On June 18, 2010, Danone partnered with Unimilk, one of Russia's premier dairy producers. Danone and Unimilk combine the activity of their fresh milk products in Russia, Ukraine, Kazakhstan, and Belarus. The joint venture gave birth to the number one dairy products company in the region. Russia became one of Danone's five most important markets.
Africa
In June 2012, Danone increased its interest in Centrale LaitiÃÆ'¨re (leader of the dairy market in Morocco) to 67.0%. Centrale LaitiÃÆ'¨re is Danone's first ever franchise: the company has been working together since 1953.
In October 2013, Danone teamed up with Abraaj Group to acquire FanMilk International, a leading producer and distributor of frozen dairy and juice products in Ghana, Togo, Nigeria, Burkina Faso, Benin and Ivory Coast.
In July 2014, Danone announced the acquisition of a 40% stake in Brookside Kenya, East Africa's leading dairy group.
Danone operates several funds including: danone.communities, created in 2007 to finance the social business, Danone Ecosystem Fund, created in 2009 to provide support to Danone partners including farmers, subcontractors and vendors, and Livelihoods, created on in 2011 to finance environment-related projects (such as farming, deforestation, access to energy in developing countries) and in return provide investors with carbon credits with a strong social intensity.
Danone's corporate social responsibility program was influenced by former CEO Antoine Riboud and the speech he gave on 25 October 1972 known as the "speech of Marseilles".
In this speech, he stated that growth should not happen without corporate social responsibility. He was the first CEO to publicly state that the human and environmental aspects of a company must be taken into account. These ideas form the basis for Danone's multiple (economic and social) projects.
Antoine Riboud also developed profit-sharing with employees and reduced working time in the 1970s and early 1980s.
Danone Institute
The Danone Institute is a non-profit organization established to promote research, information and education on nutrition, diet and public health. One of the main goals of the organization is to improve the health knowledge of medical professionals, educators and parents.
The company founded its first Institute in 1991 in Paris, France, and was officially launched as a private non-profit organization in 1997.
The institute is led by nutritionist and corporate executive Danone.
Danone institutions around the world
In 2007, Danone has established 18 institutes in countries around the world to develop programs that address local public health issues. The institute is located in Belgium, Canada, China, Czech Republic, France, Germany, Indonesia, Israel, Italy, Japan, Mexico, Poland, Russia, Spain, USA, and Turkey.
They operate under the auspices of Danone Institute International. The Danone Institute International is responsible for directing the network, and encourages continuous exchanges between various countries.
Currently, more than 200 dieticians and nutritionists are involved in this international network.
Each institution consists of a board of directors and a scientific board. Each board includes 8 members. Board members are responsible for setting strategic directions and budgets for the organization. A scientific board of 6 to 10 members, making future programmatic decisions.
The Institute develops educational programs in their country to address local health and nutrition concerns. Therefore, each institution develops its own program to be relevant to its environment. For example, the Czech Danone Institute provides funding to support research, development and nutrition education, and scholarships abroad.
Each local Danone Institute develops specialized programs including:
- Support research programs: scholarships, grants, awards, prizes
- Publication of research findings related to health and nutrition
- Scientific conference organization
- Newsletter publications and books for professionals (e.g., healthcare professionals, educators, journalists)
- Workshop organization, training, and education sessions for professionals
- Production of pedagogic materials, books, television and radio programs, PC games for parents, children...
- Spread knowledge publicly
Around the world, Danone Institutes continues to be non-profit organizations.
The Danone Institutes gather internationally renowned scientists in the diet and nutrition of independent organizations (eg universities, research centers). They are independent of Danone and have no commercial purpose. Publications remain scientific and non-commercial.
From 1991 to 2006, more than 40 prizes and awards have been associated with over EUR600,000. More than 140 events have garnered more than 30,000 health care professionals. And 75 publications have been published. More than 70 programs to the public have been arranged.
To date, Danone Institutes has funded over 900 research projects. This is a global budget of EUR16 million. They have prepared dozens of educational programs. 100 symposia have been launched.
Danone Institute International
The Danone Institute International was established in 2004 to gather together 18 Danone Institutions. The goal is to develop large-scale international programs. It also aims to encourage knowledge sharing between local institutions. It facilitates collaboration, collaboration and exchange between scientists.
Danone Institute International is a non-profit organization founded with funding from Danone. The Association promotes the exchange of information relating to the relationship between diet, nutrition and health.
The Danone Institute International comprises over 220 scientific experts, and can be thought of as a think tank. This international network gathers well-known scientists from various fields such as clinical nutrition, pediatric medicine, microbiology, gastroenterology, psychology...
The Danone Institute International generates publications, supports research through grants, programs, and prizes. DII also organizes international conferences and symposiums.
Danone International Nutrition Award is the cornerstone of Danone Institute International's work.
Danone International Prize for Nutrition
The Danone International Prize for Nutrition is an award established in 1997 by Danone Institute International, presented every two years to respect individuals or teams who have advanced human nutrition.
The prize aims to encourage nutritional research and promote public understanding of the importance of this field.
This award is one of the most respected awards in the field of nutrition research. Many eminent scientists receive this award, which recognizes their achievements.
The International Award for Danish Nutrition is worth EUR120,000. Prizes are awarded every two years by Danone Institute International and organized with the support of the French organization Fondation pour la Recherche MÃÆ'Ã… © dicale.
Danone International Prize for Nutrition recognizes a single researcher or research team as a leader in the field of nutrition, developing new concepts, including research areas with potential applications for the population.
The jury consists of up to 9 members including one member of the Fondation pour la Recherche MÃÆ'Ã… © dicale. 50% of jurors are from Danone Institute International or Danone Institutes. The jury selects one winner by secret ballot. In the case of a tie, the Chairman's vote is counted as two votes.
Danone Institute International was elected in Friedman 2007 through a process involving more than 650 applicants worldwide. Candidates must be employed by nonprofit agencies and actively involved in research. Laureates was selected after an independent and international selection procedure.
Prize winner: Source: Danone International
- 2016 Philip Calder, for his remarkable work on nutrition and immunity .
- 2013 GÃÆ'¶khan S. Hotamisligil, Harvard Community Health School, for his remarkable research in immunology and metabolic diseases.
- 2011 Jeffery I. Gordon, Center for Genome and System Biology, Washington University School of Medicine, St. Louis. Louis, for his outstanding contributions to scientific research on human intestinal microscopy, diet and nutritional status.
- 2009 Johan Auwerx, Lausanne Federal Polytechnic School, for his research in molecular nutrition .
- 2007 Jeffrey M. Friedman, Rockefeller University, and Howard Hughes Medical Institute; to research on the role of genetics and leptin, a hormone he finds, in weight regulation.
- 2005 David JP Barker, epidemiologist at the Center for Disease and Health Research Center of the University of Southampton, UK and at the Center for Cardiovascular Research, University of Science and Health Oregon, USA, for Hypothesis The Beginning of the Barker Hypothesis, also known as the hypothesis of fetal origin or hypothetical frugal phenotype
- 2003 Ricardo Bressani, for his life commitment to maximize understanding of the nutritional potentials and limitations of basic local food
- 2001 Alfred Sommer and a team from the School of Hygiene and Public Health at Johns Hopkins University, for his work on vitamin A deficiency
- 1999 Leif Hallberg, for his work on iron metabolism
- 1997 Vernon R. Young, for his work on protein and amino acid metabolism
Global Summit on yoghurt health effects
In 2012, Danone Institute International in cooperation with the American Society for Nutrition (ASN) organized an international working group to examine the health effects of yoghurt. They communicate their scientific conclusions to health care professionals and the public. One year later, ASN and Danone Institute International joined forces to launch the first global summit on the health effects of yogurt.
The event aims to evaluate the state of science as a concern of consumption of yogurt and public health.
The first summit took place in 2013 in Boston. It features international experts in medicine and nutrition. Since then, the summit has been held every year.
Yogurt in Nutrition Initiative for a balanced diet
In 2013, Danone Institute International, the American Society for Nutrition (ASN) and Nutrition Society (NS) launched the Yogurt in Nutrition Initiative for a balanced diet. The program aims to examine the health effects of yoghurt, encourage research around yogurt as part of a healthy diet and communicate scientific information to health care professionals and the public.
Through this project, Danone Institute International plans to organize conferences worldwide to share the findings of researchers. Starting in 2013, the Yogurt in Nutrition Initiative for a balanced diet co-ordinates each Global Summit on the Health Effects of Yogurt.
Danone Institute International is working with the American Society for Nutrition and the International Osteoporosis Foundation to organize Yogurt in Nutrition Award. This gift is offered by the Yogurt in Nutrition Initiative for a balanced diet. This award, worth USD 30,000, supports projects that focus on the role of yogurt in disease prevention and management. He financed a research program for 2 years. It recognizes an individual or team of researchers from a public organization, a university or a hospital.
Controversy
2005-2006: case of acquisition of Pepsico
Because of its narrow focus and relatively small size, Danone has the potential to be an attractive takeover target for its competitors, NestlÃÆ'Â © and Kraft Foods. In mid-July 2005, Danone's share price rose 20% within two weeks on rumors of an offer approach by PepsiCo, although this intention was denied. After realizing that the expropriation of national treasures such as Danone by foreign companies is indeed possible in the capital market, the French government "economically patriotic" stepped in by drafting legislation to protect companies in "strategic industries" such as Danone's takeover. It has been dubbed "The Law of Danone".
Speculation was renewed in mid-2006, when PepsiCo declared its intention to grow significantly in France through a considerable non-hostile acquisition, and Kraft was also reported in Le Figaro, the French daily newspaper, as not to override the acquisition on French soil. The stock market seems to mark the possibility of an offer by PepsiCo after Danone's acquisition of Numico.
China
In October 2012, the Save the Children survey was conducted in the cities of Hohhot, Beijing, Jinan, Shanghai, Nanjing, and Shenzhen. Sixty baby mothers 0-6 months were interviewed in each city. 40% of mothers interviewed said they had received a sample of formula milk. Of this amount, 60% are provided by company representatives, and more than a third by healthcare workers. Mothers reported that samples were given by (in order of frequency): Dumex (Danone, and since May 2016 Yashili), Enfamil (Mead Johnson), Wyeth, Abbott, Nestlà ©  ©, Friso, Ausnutria and Bei-yin-mei. The overall Save the Children 2013 report, which covers the 2012 survey, states, "If new mothers are given free samples to give to their babies, it can start a vicious cycle that undermines their own ability to breastfeed.Full babies with formula may need more little breast milk, so the mother produces less, and that can cause her to lose confidence in her ability to breastfeed. "
Indonesian subsidiary
In February 2013 The Guardian reported that until 2011, Danone Sari Husada's subsidiary had a midwife contract to receive financial payments for selling a number of baby formula boxes. According to Danone, this is no longer the case, and has been replaced by a scheme that carries out training for midwives. The main difference, however, appears to be the change from cash to merchandise like television or laptops, and often includes items needed in midwife practice, such as oxygen cylinders, TENS engines, and nebulisers. The Guardian has seen a spreadsheet detailing the number of newly contacted mothers, the number of formulas 0-6 months sold, and the proportion of the targets they represent. Danone commented: "It may still happen, it is something we need to overcome."
Turkish marketing campaign
In June 2013, the organization was accused in Turkey of "misleading women with marketing campaigns who warned they may not feed their infants [and advise] that mothers use their powdered baby milk to cover up the shortage." Danone replied that "based on his advice on WHO guidance" and claims that both WHO and UNICEF "support the campaign." The WHO said Danone did not have permission to use his logo and asked Danone to remove his name from the company's marketing materials within 14 days while Ayman Abulaban, UNICEF representative for Turkey, said: "Unicef ​​Office Turkey has not supported this campaign yet." UNICEF also requested that their names be removed from marketing materials.
Fonterra New Zealand alert
Following remarks by the governments of New Zealand and Fonterra on August 2, 2013 warned that the collection of materials provided by Fonterra to four Danone plants in Asia-Pacific might be contaminated with Clostridium botulinium bacteria, Danone recalled the infant formula chosen. products from sales in eight markets (New Zealand, Singapore, Malaysia, China, Hong Kong, Vietnam, Cambodia, and Thailand) as a precautionary measure.
The warning was lifted on August 28 when the New Zealand Ministry of Primary Industry concluded after several weeks of testing that there was no Clostridium botulinium in one of the related groups. None of the many tests conducted by Danone before and after this period indicate contamination.
On January 8, 2014, Danone announced its decision to terminate its supply contract with Fonterra and make further collaboration dependent on its supplier commitment to full transparency and compliance with food safety procedures applied to all products supplied to Danone. Danone won EUR105 million in compensation from Fonterra.
2013 Unethical marketing
There are reports and allegations in 2013 that Danone is involved in the marketing of unethical formula milk in China, Indonesia, and Turkey.
See also
- Yoplait
References
- Foot Records
- References
External links
- Official website
Source of the article : Wikipedia
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